Storify your business
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Discover the secrets of the masters of storytelling and how to present your business or skill set in a more compelling and intuitive way and allow you to keep the ongoing attention of your audience. In this crowded and distracting world, it is increasingly difficult to get heard. That is why it is important to get the attention of your target audience by telling a story that they want to listen to!
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Storify your business
- 2. CREATIVE ADVISORY TRAINING PROGRAMS ONLINE COURSES PUBLIC SPEAKING Who am I? www.BD-Insider.com Revolu'onise your business!
- 5. Life in an increasingly crowded and noisy word
- 6. A distracLon epidemic Ge1ng ongoing a5en6on is more Important and difficult than ever before!
- 8. You never get a 2nd chance to make a 1st impression
- 11. When our brain detects a story, it knows it needs to pay aIenLon !
- 12. Stories: How we always passed on knowledge
- 13. Only 100 years ago most of us were illiterate Stories used to be the only way to share informaLon
- 14. How the brain works Ancient hardware that runs on outdated so7ware. Mainly built to • Keep us safe • Save energy Our brain isn’t really built for ongoing aIenLon…
- 15. Stories help to orgnanise informaLon so the brain doesn't have to
- 16. Business Voodoo - Presentation Secrets The Professor Mistake
- 17. Business Voodoo - Presentation Secrets If you can’t explain it to a 7 year old, you don’t understand it yourself!
- 18. The Curse of Knowledge
- 19. The Logline “A concise and informaLve summary of your story in 20-30 words”
- 21. Can you convey your story in a maIer of seconds? This is also known as...
- 23. ABT And…But…Therefore An original idea by Randy Olson - RandyOlsonProduc'ons.com
- 24. A scriptwriLng technique to make messages more compelling It works like a story in itself
- 26. “For sale: baby shoes, never worn” The famous 6-word novel by Ernest Hemingway
- 27. MLK The “I have a dream” speech was a great example of ABT
- 29. Trump’s “Make America great Again” resonated stronger than Clinton’s policy- driven and…and… and…and… message
- 30. A great “elevator pitch” or “trailer” connects with the audience and triggers ongoing aIenLon
- 32. You know you have a story when the audience thinks “So, what happens next?”
- 33. Think like What can we learn from the masters of aIenLon?
- 35. There is 1 interes@ng thing all these stories have in common!
- 37. Joseph Campbell
- 39. There’s another thing these stories have in common…
- 40. The heroes are underdogs
- 41. The audience can idenLfy with the underdog’s reality
- 42. However, in business we believe that we should portray ourselves as strong, infallible successful characters
- 43. Guess who the strong, infallible, successful characters are in most stories?
- 44. The Villains!
- 45. Most great stories are about characters the audience can idenLfy with
- 46. But, what does all this have to do with our business?
- 47. Great stories are all about the audience…
- 48. …great business stories are about our clients… …NOT about us!
- 49. Hero’s journey = Client’s journey
- 50. knowledge trust relationship relationship knowledge relationship knowledge trust relationship knowledge trust relationship knowledge trust Prospect zone Client zone TheRoadfromProspecttoClient
- 51. THE CHARACTER THE PROBLEM THE GUIDE THE PLAN THE JOURNEY THE OUTCOME Story script
- 52. How to put this to work?
- 53. THE CHARACTER THE PROBLEM THE GUIDE THE PLAN THE JOURNEY THE OUTCOME Our prospect is the hero The inner-story of the prospect’s challenge We earn the privilege of becoming the guide We provide the outline of the soluBon We educate the prospect, answer FAQs, We earn or ask for the business
- 54. How do we keep ongoing aIenLon?
- 55. Episode Episode Episode Episode Remember Nedlix? story plot story plot story plot
- 56. Keeping aIenLon while earning the business Problem Solu/on Connec/on Powered by an automated email campaign
- 57. But aren’t we already geeng too much email?
- 58. Email is sLll the leading channel Source BBDirect
- 59. Email as a value delivery mechanism Most people abuse of email There is an opportunity to stand out by geGng it right The permission to communicate via email is a privilege. Treat it as such!
- 60. Adding value along the prospect journey Client zone Build rela@onships of trust that earn the business
- 61. Let’s summarise It maIers to get aIenBon in a noisy, crowded distracBng world We need a clear message that connects with our prospect’s challenges and/or aspiraBons to get their aIenBon A well craKed story delivery will help us keep that aIenBon and earn the business
- 62. There’s so much more…..
- 63. Learn the secrets of storytelling for business Sign up for the FREE Storify Your Business course www.BD-Insider.com