1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in February 2022. (Author: Amit Maurya)
Opinia sądowo-psychiatryczna do sprawy o badanie źródła pochodzenia seks nagr...habilitacjawpolsce
opinia sądowo-psychiatryczna sporządzona przez pracownice Poradni Terapii w ramach Środka Zabezpieczającego Szpitala Klinicznego im. Józefa Babińskiego w Krakowie. Biegłe opiniowały aktywistę, który badał źródło pochodzenia seks nagrania, przekazanego mu przez policyjnych sygnalistów jako dowód organizowania orgii w siedzibie Komendy Miejskiej Policji w Nowym Sączu. W seks imprezach, mających być nagrywanymi przez prokurator Bocheńską, mieli brać udział między innymi lokalni politycy PiS, rektor plagiator Mariusz Cygnar, niektórzy prokuratorzy oraz czynni sędziowie.
Digital Marketing 101 covers the very basics of digital marketing. You will learn about each digital marketing channel, some best practices, and how to create and implement a digital marketing strategy.
Getting the most important section when you present the digital marketing agency company.
With this presentation you can learn how to make the excellence presentation of digital marketing agency.
Looking to maximize your return on ad spend and boost conversions for your business?
Want to start seeing significant increases in your Google Ads profits?
Sometimes the smallest improvements can make a big difference.
Come learn how to tweak your strategy to get the most gains from your Google Ads campaigns – in just three simple steps.
In this webinar, Corey Zieman, EO/Senior Strategist at Guaranteed PPC, shares three powerful changes that you can incorporate immediately.
Your 3 Key Takeaways:
- Why using the digit '7' in your pricing can help increase your shopping/PMAX campaign click-through and conversion rates.
- Keyword strategies to help you boost your paid campaign performance.
- Ways to increase conversion rates with laser-targeted landing pages using the most powerful keywords.
Watch us as we dive into some profitable Google Ads strategies that can be applied to any business type.
Whether you’re a service company, ecommerce brand, or local brick and mortar shop, these three simple steps are sure to help you increase performance, and profits.
Ready to take your Google Ads campaigns to the next level? Sign up for this webinar and get the tips and tactics you need to succeed!
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
I’ve taken the principles of trauma-informed practice and applied them through the lens of the why and how for school leaders every day.
For more information about my speaking and training work, visit: https://www.pookyknightsmith.com/speaking/
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
This document defines and provides examples of common figures of speech. It discusses alliteration, anaphora, antithesis, apostrophe, assonance, chiasmus, euphemism, hyperbole, irony, litotes, metaphor, metonymy, onomatopoeia, oxymoron, paradox, personification, pun, synecdoche, and understatement. Examples are provided to illustrate how each figure of speech works rhetorically.
1. The document discusses various stages of construction for anti-termite measures, including laying earth, brick masonry, concrete subfloors, and termite shields.
2. It also covers classification of termites and chemical treatment of soil to form barriers against termites beneath and around buildings.
3. Proper installation of termite shields, caps, and treatment of soil foundations is important for effective anti-termite protection of buildings.
Chapter 8:Hydraulic Jump and its charactersticsBinu Khadka
The document discusses hydraulic jumps, which occur when flow transitions from supercritical to subcritical. Hydraulic jumps are characterized by an abrupt rise in water surface with turbulence and eddies, dissipating energy. The depths before and after are called conjugate depths. Classification of jumps include undular, weak, oscillating and steady based on Froude number, and free, repelled and submerged based on tailwater depth. Key variables discussed are conjugate depths, jump height and length, and efficiency. Equations are presented for calculating conjugate depths based on conservation of specific force and energy.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
This document discusses the key social science disciplines and their focus areas. It defines sociology as the study of relationships among humans and groups living together in societies. Anthropology is described as the study of the origins, physical and cultural development of humans and their societies. Psychology is portrayed as the study of human behavior and thought processes. The document outlines economics as the study of production, distribution and consumption of resources, goods and services. Political science is presented as the study of organizations developed to make rules and laws for societies. Geography is characterized as the study of the distribution of physical environmental features and how people use the land and its resources.
This document discusses various figures of speech including simile, metaphor, personification, hyperbole, irony and others. It provides definitions and examples for each figure of speech. Some key figures discussed are simile (a comparison using like or as), metaphor (an implied simile that takes the comparison for granted), personification (giving human traits to non-human things), hyperbole (overstatement for emphasis), and irony (saying something but meaning the opposite).
Para publicar en SlideShare, los usuarios deben registrarse en el sitio web con su correo electrónico y crear un nombre de usuario y contraseña. Luego pueden cargar una foto de perfil y editar su información personal. Para publicar una presentación, los usuarios deben seleccionar el archivo de PowerPoint desde su computadora, agregar un título, descripción, etiquetas y categoría. Finalmente hacen clic en "Guardar y continuar" para publicar la presentación en SlideShare y obtener un enlace URL para compartirla.
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Este documento presenta varias páginas web interesantes sobre las matemáticas, incluyendo enciclopedias, calculadoras, biografías de matemáticos, juegos, problemas y más. Algunos sitios recomendados son Enciclopedia Matemática, Sectormatemática.cl, Tareas-ya.com y Matemalia.tk, los cuales ofrecen recursos educativos sobre diversos temas matemáticos de manera divertida e interactiva. El autor invita al lector a visitar estas páginas para explorar y apre
1) The document discusses the role of insects in forensic entomology, which is the use of insects and other arthropods to aid legal investigations.
2) Some key uses of insects in forensic entomology include estimating time of death, estimating location of death, identifying trauma in decomposed bodies, determining presence of drugs, and identifying suspects through insect DNA.
3) Insects are among the first organisms to colonize dead bodies, and their development cycles and habitat preferences can provide clues in investigations. However, forensic entomology has seen little application in Nigeria and Western Africa.
The cement industry in Pakistan has grown significantly since its independence in 1947. It was privatized in 1990 which led to the establishment of new cement plants. DG Khan Cement Company (DGKCC) was established in 1978 and started commercial production in 1986. It is now the 2nd largest cement company in Pakistan and was acquired by the large Nishat Group in 1992. DGKCC is focused on producing quality cement products while also implementing various environmentally friendly projects and social responsibility initiatives. Over the past 6 years, DGKCC's stock prices and returns have fluctuated but have generally increased, with a high return rate of over 262% achieved in 2013.
Looking to maximize your return on ad spend and boost conversions for your business?
Want to start seeing significant increases in your Google Ads profits?
Sometimes the smallest improvements can make a big difference.
Come learn how to tweak your strategy to get the most gains from your Google Ads campaigns – in just three simple steps.
In this webinar, Corey Zieman, EO/Senior Strategist at Guaranteed PPC, shares three powerful changes that you can incorporate immediately.
Your 3 Key Takeaways:
- Why using the digit '7' in your pricing can help increase your shopping/PMAX campaign click-through and conversion rates.
- Keyword strategies to help you boost your paid campaign performance.
- Ways to increase conversion rates with laser-targeted landing pages using the most powerful keywords.
Watch us as we dive into some profitable Google Ads strategies that can be applied to any business type.
Whether you’re a service company, ecommerce brand, or local brick and mortar shop, these three simple steps are sure to help you increase performance, and profits.
Ready to take your Google Ads campaigns to the next level? Sign up for this webinar and get the tips and tactics you need to succeed!
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
I’ve taken the principles of trauma-informed practice and applied them through the lens of the why and how for school leaders every day.
For more information about my speaking and training work, visit: https://www.pookyknightsmith.com/speaking/
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
This document defines and provides examples of common figures of speech. It discusses alliteration, anaphora, antithesis, apostrophe, assonance, chiasmus, euphemism, hyperbole, irony, litotes, metaphor, metonymy, onomatopoeia, oxymoron, paradox, personification, pun, synecdoche, and understatement. Examples are provided to illustrate how each figure of speech works rhetorically.
1. The document discusses various stages of construction for anti-termite measures, including laying earth, brick masonry, concrete subfloors, and termite shields.
2. It also covers classification of termites and chemical treatment of soil to form barriers against termites beneath and around buildings.
3. Proper installation of termite shields, caps, and treatment of soil foundations is important for effective anti-termite protection of buildings.
Chapter 8:Hydraulic Jump and its charactersticsBinu Khadka
The document discusses hydraulic jumps, which occur when flow transitions from supercritical to subcritical. Hydraulic jumps are characterized by an abrupt rise in water surface with turbulence and eddies, dissipating energy. The depths before and after are called conjugate depths. Classification of jumps include undular, weak, oscillating and steady based on Froude number, and free, repelled and submerged based on tailwater depth. Key variables discussed are conjugate depths, jump height and length, and efficiency. Equations are presented for calculating conjugate depths based on conservation of specific force and energy.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
This document discusses the key social science disciplines and their focus areas. It defines sociology as the study of relationships among humans and groups living together in societies. Anthropology is described as the study of the origins, physical and cultural development of humans and their societies. Psychology is portrayed as the study of human behavior and thought processes. The document outlines economics as the study of production, distribution and consumption of resources, goods and services. Political science is presented as the study of organizations developed to make rules and laws for societies. Geography is characterized as the study of the distribution of physical environmental features and how people use the land and its resources.
This document discusses various figures of speech including simile, metaphor, personification, hyperbole, irony and others. It provides definitions and examples for each figure of speech. Some key figures discussed are simile (a comparison using like or as), metaphor (an implied simile that takes the comparison for granted), personification (giving human traits to non-human things), hyperbole (overstatement for emphasis), and irony (saying something but meaning the opposite).
Para publicar en SlideShare, los usuarios deben registrarse en el sitio web con su correo electrónico y crear un nombre de usuario y contraseña. Luego pueden cargar una foto de perfil y editar su información personal. Para publicar una presentación, los usuarios deben seleccionar el archivo de PowerPoint desde su computadora, agregar un título, descripción, etiquetas y categoría. Finalmente hacen clic en "Guardar y continuar" para publicar la presentación en SlideShare y obtener un enlace URL para compartirla.
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Este documento presenta varias páginas web interesantes sobre las matemáticas, incluyendo enciclopedias, calculadoras, biografías de matemáticos, juegos, problemas y más. Algunos sitios recomendados son Enciclopedia Matemática, Sectormatemática.cl, Tareas-ya.com y Matemalia.tk, los cuales ofrecen recursos educativos sobre diversos temas matemáticos de manera divertida e interactiva. El autor invita al lector a visitar estas páginas para explorar y apre
1) The document discusses the role of insects in forensic entomology, which is the use of insects and other arthropods to aid legal investigations.
2) Some key uses of insects in forensic entomology include estimating time of death, estimating location of death, identifying trauma in decomposed bodies, determining presence of drugs, and identifying suspects through insect DNA.
3) Insects are among the first organisms to colonize dead bodies, and their development cycles and habitat preferences can provide clues in investigations. However, forensic entomology has seen little application in Nigeria and Western Africa.
The cement industry in Pakistan has grown significantly since its independence in 1947. It was privatized in 1990 which led to the establishment of new cement plants. DG Khan Cement Company (DGKCC) was established in 1978 and started commercial production in 1986. It is now the 2nd largest cement company in Pakistan and was acquired by the large Nishat Group in 1992. DGKCC is focused on producing quality cement products while also implementing various environmentally friendly projects and social responsibility initiatives. Over the past 6 years, DGKCC's stock prices and returns have fluctuated but have generally increased, with a high return rate of over 262% achieved in 2013.
Startup Ecosystem Canvas: How to Map Out Your Local Startup CommunityThe Founder Institute
The document introduces the Startup Ecosystem Canvas, a framework for mapping local startup ecosystems. It is intended to make ecosystems more transparent and accessible to newcomers. The canvas outlines the typical stages startups go through (idea, launch, growth) and resources available at each stage like events, workspaces, funding. It also includes key supporters like evangelists, government programs, and talent from universities. When completed, the canvas can be turned into an infographic to promote the local ecosystem. The Founder Institute offers to create these infographics for any community that submits a completed canvas.
This document discusses physical quantities and vectors. It defines two types of physical quantities: scalar quantities which have only magnitude, and vector quantities which have both magnitude and direction. Examples of each are given. Vector quantities are represented by magnitude and direction. The document then discusses methods for adding and subtracting vectors graphically using head-to-tail and parallelogram methods. It also covers resolving vectors into rectangular components, finding the magnitude and direction of vectors, dot products of vectors which yield scalar quantities, and cross products of vectors which yield vector quantities. Examples of applying these vector concepts are provided.
This document presents information on paper batteries. It discusses how paper batteries work by combining carbon nanotubes with paper to create a flexible energy storage device. Paper batteries can be folded, cut, or otherwise shaped without loss of efficiency. They provide both steady power output like a battery and bursts of energy like a supercapacitor. While promising for applications such as medical devices, smart labels, and vehicles, paper batteries still need to increase in size and decrease in cost to be commercially viable on a large scale.
This document discusses various animal models used to study diabetes. It begins by explaining what diabetes is and the role of insulin. It then outlines several models of insulin-dependent diabetes (IDDM) including those induced chemically through alloxan and streptozocin, viruses, surgery, genetics, and combinations thereof. Non-insulin dependent diabetes (NIDDM) models include those induced chemically through neonatal streptozocin treatment and genetically through transgenic techniques. Specific details are provided on commonly used species and procedures for many of these diabetes induction methods.
SlideShare is being acquired by Scribd. As part of the acquisition, SlideShare users' content and activity will remain on the SlideShare platform. Scribd is committed to helping readers and authors flourish across its platform, which includes over 1 million ebooks, audiobooks and 100 million user-uploaded documents. The acquisition will bring SlideShare into the Scribd family and allow it to continue its mission of making it easy for people to share ideas with the world.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
Don't forget to embed your SlideShare in a LinkedIn post!
How Framebench Got 500 Signups in 3 DaysSlideShare
Framebench used SlideShare to promote its new visual collaboration tool and generate leads. A presentation on managing client feedback received over 400,000 views in two weeks, leading to 500 shares on social media. This exposure resulted in 500 sign-ups for Framebench in just three days and 75 leads through SlideShare's LeadShare feature. The founder concluded that creating "quirky, well designed and new content" was effective for generating visibility and business results on SlideShare.
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...SlideShare
This document provides a summary of the analytics available through SlideShare for monitoring the performance of presentations. It outlines the key metrics that can be viewed such as total views, actions, and traffic sources over different time periods. The analytics help users identify topics and presentation styles that resonate best with audiences based on view and engagement numbers. They also allow users to calculate important metrics like view-to-contact conversion rates. Regular review of the analytics insights helps users improve future presentations and marketing strategies.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
SlideShare is a global platform for sharing presentations, infographics, videos and documents. It has over 18 million pieces of professional content uploaded by experts like Eric Schmidt and Guy Kawasaki. The document provides tips for setting up an account on SlideShare, uploading content, optimizing it for searchability, and sharing it on social media to build an audience and reputation as a subject matter expert.
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
This document provides a guide to using analytics to gain insights from SlideShares by showing an overview of content performance, top SlideShares, traffic sources, recent visitors, and engagement stats and allowing users to see views by time and location, download reports, and export analytics data. It instructs users to access these analytics by going to the drop down menu in the top right corner of their profile and selecting Analytics.
Each month, join us as we highlight and discuss hot topics ranging from the future of higher education to wearable technology, best productivity hacks and secrets to hiring top talent. Upload your SlideShares, and share your expertise with the world!
As we release the latest update to the SlideShare app, we take a look at how SlideShare has grown on mobile.
View blog post: http://blog.slideshare.net/2014/09/04/app-update-discover-and-connect-with-authors-who-matter-to-you
Download the SlideShare app: https://play.google.com/store/apps/details?id=net.slideshare.mobile
#TechForGood: Share How You Use Technology for Social GoodSlideShare
How do you use technology to help others and better the world? Share how you or your organization is leveraging tech for social good, or present an idea for how technology can improve societal problems. Upload here: http://www.slideshare.net/tag/techforgood
With SlideShare's new mobile app for Android, discover and view presentations on topics ranging from technology and business to design and entertainment. Share your favorite presentations, or save professional content to read offline or later.
Download the SlideShare App: https://play.google.com/store/apps/details?id=net.slideshare.mobile
Bitcoin. Twerking. NSA. Cronuts. Google Glass. 2013 was, by all accounts, another groundbreaking year -- and it was no less for SlideShare and the world of presentations, too. We took a look back at the top trends on SlideShare this year. Share your year in review, too, and tag your SlideShare #zeitgeist2013.
Read blog post: http://blog.slideshare.net/2013/12/09/zeitgeist2013-share-your-year-in-review/index.html
View Zeitgeists: http://www.slideshare.net/tag/zeitgeist2013
Teams from SlideShare's San Francisco and Delhi offices participated in a two-day hackathon in October 2013 where they were challenged to build the best new tool for SlideShare. Over the two days, teams brainstormed ideas and built hacks while also taking breaks to eat. In the end, teams from each office presented their hacks to judges and winners were announced for first and second place in both San Francisco and Delhi.
6 Tips for Repurposing Content on SlideShareSlideShare
Whether it's Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? We show you ways to recraft your existing content to attract an audience on SlideShare.
Read the SlideShare blog post: http://wp.me/p24NNG-2fO
Presentation designed by Empowered Presentations: http://empoweredpresentations.com/
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
This document contains quotes from SlideShare employees praising presentations that have been influential or impactful on the platform. The presentations discussed cover topics like branding, career development, design best practices, and the evolution of technologies like DevOps. Many of the employees note how a presentation inspired changes to their thinking, work, or reminded them of important principles. The concluding section thanks SlideShare users for helping the platform reach 10 million uploads.
Beyond the Website How Mobile-First eCommerce Apps Are Driving Revenue GrowthViacon
Mobile-first eCommerce apps are transforming the way businesses engage with customers by offering faster, personalized, and more seamless shopping experiences. This shift goes beyond traditional websites, boosting conversions, retention, and revenue. Learn how mobile apps are becoming essential tools for growth in the digital commerce landscape.
Brand Strategy for Fintech Startups: A Case Study on Marketing to Gen Z in Vi...Odyyc
This case study presents a comprehensive look at how a fintech startup in Southeast Asia developed a brand marketing strategy designed to engage a skeptical, digitally native audience. Targeting primarily Gen Z and Millennials in urban markets, the brand sought to redefine the narrative around flexible digital payments by positioning itself not just as a financial tool, but as an aspirational lifestyle partner.
Operating in a market where credit use is culturally sensitive and financial institutions are met with general mistrust, the challenge was to shift perceptions and behaviors through brand positioning that felt modern, empowering, and relatable. The solution was rooted in consumer psychology, emphasizing the emotional journey users take when considering new financial products. From initial skepticism to regular usage, the brand crafted messaging and experiences that aligned with users' lifestyle aspirations while addressing their concerns about spending control, transparency, and value.
The brand identity was built to reflect values such as enjoyment, responsibility, and personal choice. Its tone was fresh and trend-aware, yet grounded enough to offer trust and reassurance. Rather than promoting finance for finance’s sake, the strategy highlighted how the service enabled users to access better products, exclusive deals, and shopping opportunities without overextending themselves. The app’s personality was deliberately balanced—stylish but not flashy, professional yet lighthearted—appealing to users who care about image, convenience, and digital fluency.
Behavioral research played a crucial role. Through customer journey mapping, the team identified distinct stages of emotional resistance and curiosity: users doubted the credibility of 0% interest offers, feared hidden fees, and associated payment systems with debt. These insights informed content and feature positioning that addressed fears directly and moved users toward a sense of empowerment. Each communication touchpoint—from onboarding and tutorials to deal promotions and loyalty programs—was designed to build confidence and comfort.
The brand’s go-to-market strategy was mobile-first and content-driven, leveraging social channels like Facebook, Instagram, and YouTube to seed awareness, reinforce lifestyle positioning, and showcase peer endorsements. Simplicity was a key theme throughout. Signing up required just four steps, deals were easy to access, and the entire user experience was framed around control and clarity. The strategy was also built to scale: with content personalized for user segments ranging from savvy brand loyalists to first-time fintech users, every interaction served as a nudge toward deeper engagement.
Ultimately, this roadmap for marketers demonstrates how startups in high-friction sectors like fintech can successfully win over audiences by focusing on brand storytelling, emotional trust-building, and behavioral insight.
Creating Video Ads for Tier 2 & Tier 3 Indian Audiences.Vastvik Films
Creating Video Ads for Tier 2 & Tier 3 Indian Audiences – Vastvik Films
This presentation by Vastvik Films (www.vastvikfilms.com) explores how to create engaging video ads tailored for Tier 2 and Tier 3 audiences in India. Learn how to use regional languages, relatable storytelling, and platform-specific strategies to connect with growing digital viewers beyond metro cities.
Discover practical tips, audience insights, and examples to boost your brand's reach across Bharat.
Visit www.vastvikfilms.com to explore our video production services.
Data-Driven Content Strategy for B2B Logistics and International SEOOdyyc
This workshop case study offers a behind-the-scenes look at how a major logistics hub redefined its digital strategy through data-driven content planning. Targeting a dual audience—international stakeholders and domestic cargo operators—the project aimed to optimize user experience, improve search visibility, and align messaging with the evolving demands of the shipping and logistics industry.
At the heart of the strategy was a clear objective: reposition the brand as a modern, efficient, and full-service maritime logistics platform in a region where competition is increasing, and expectations are rising. To accomplish this, the brand's content strategy was built around three pillars: understanding customer needs, optimizing the customer experience, and driving conversions.
The first step was to clarify the brand's messaging. Stakeholders needed to communicate professionalism, reliability, and scale, while also promoting the full-service capabilities offered—container handling, bulk cargo, warehousing, customs brokerage, and transportation. The strategy team worked to distill complex offerings into clear, benefit-driven messages that resonated with both local and international buyers. These messages were tailored to showcase strengths like congestion-free access, large-scale infrastructure, and end-to-end supply chain solutions.
Extensive persona research was conducted to profile key users such as logistics managers, procurement officers, and shipping agents. These personas revealed common pain points: uncertainty about port capacity, difficulty gathering pricing and technical information, and a general lack of transparency in port websites. Using these insights, the team mapped user journeys—from discovery and research to engagement and conversion—and identified where the website needed to step in with clarity, confidence, and content.
The second workshop focused on turning this insight into structure. A new sitemap was proposed with intuitive zoning, guided calls to action, and content templates for each service offering. Search engine optimization played a central role, using targeted keywords such as "container handling port," "bulk cargo services," and "logistics hub Vietnam" to align with real search behavior and industry trends. Benchmarking analysis helped define what local and international competitors were doing right—and where this port could outshine them, especially in UX design and multilingual accessibility.
Each section of the website was designed with semantic clarity, user intent, and scalability in mind. Performance indicators such as page speed, mobile responsiveness, and keyword density were baked into the planning phase to ensure that the site would perform as well as it looked. Beyond structure, content planning included suggested FAQs, SEO metadata, and page-level messaging to speak directly to specific user concerns—whether it was a global shipping line or a local logistics agent searching for warehousing options.
SEO-Driven Content Strategy for Cybersecurity and Threat Intelligence PlatformsOdyyc
This case study presents the strategic framework behind a B2B SEO and content workshop for a cybersecurity company operating across sectors like logistics, education, healthcare, and financial services. The goal was to strengthen organic visibility, build trust, and convert qualified leads through targeted SEO content, refined brand messaging, and technically sound site architecture.
The company’s dual-brand structure—one brand focused on penetration testing and network security, the other on SOC-as-a-Service and threat hunting—required cohesive positioning and shared storytelling. A key outcome of the workshop was to align the brands’ voices without compromising their individual missions. Through this effort, the content strategy aimed to streamline communication, clarify services, and increase performance across organic search.
A significant part of the workshop involved refining the customer journey. Using persona-based journey mapping, the team defined key stages from “inactive” and “curious” users to “searching,” “ready to engage,” and “brand ambassadors.” Each stage was aligned with specific content needs—from blog posts explaining cybersecurity threats to conversion-ready service pages and technical case studies. The brand’s values of trust, approachability, expertise, and community were embedded into every touchpoint, ensuring a human-centered approach even in highly technical content.
The SEO strategy was built on a rigorous benchmarking and keyword analysis process. Using tools like Google Trends, Ahrefs, and Data Studio dashboards, the team identified high-priority phrases such as “penetration testing,” “vulnerability assessment,” “threat intelligence,” and “SOC-as-a-Service.” The analysis revealed content gaps, missed opportunities in metadata and headings, and technical weaknesses in existing landing pages that were underperforming in search.
Content templates were introduced to improve consistency, crawlability, and clarity. Each page was structured around SEO best practices—optimized titles and H1s, clear internal linking, keyword frequency, and schema markup recommendations. For example, technical landing pages were revised to include scannable headers, explainer visuals, and FAQ sections to better serve user intent and improve dwell time.
Sitemap and page zoning were also addressed, proposing a modular information architecture that supported multiple regional domains via hreflang, allowed for scalable updates, and simplified user flows to high-value CTAs like “Request a Pen Test” or “Report an Incident.” The team proposed duplicate sites for global SEO localization while maintaining core brand consistency.
The content strategy also emphasized thought leadership. By creating a categorized knowledge center with weekly insights on threat intelligence, malware analysis, and source code review, the company positioned itself not only as a service provider, but as an industry authority.
Boost Your Business Reputation in 2025 with Real Trustpilot Reviews.pdfSociofire
Learn how real Trustpilot reviews can boost your business reputation in 2025. This PPT covers smart ways to earn genuine reviews, avoid common mistakes, and build trust online with support from platforms like Sociofire.
Topload Brands - Marketing and Brand BuildingDavid Johnston
Marketing success and brand resilience rarely arise from mere luck.
Instead, winning in this space typically emerges from blending historical insights with modern innovation.
A nuanced grasp of an evolving marketing landscape, coupled with sophisticated brand development tactics, lays the foundation for sustainable, long-term success, a journey that matures beautifully over time.
I firmly believe that crafting robust, enduring strategies and promotions offers far greater value than relying on gimmicky campaigns aimed at narrow demographics.
Such campaigns tend to lose relevance as consumer trends shift and as people’s lives change, they get older, they get married or they get immersed into their professional careers.
Branding has transformed dramatically, from the early 20th century when authenticity and storytelling forged deep consumer relationships, to today’s dynamic mix of data-driven strategies and viral moments generated via social media influencers.
In what I like to call the “good and better days,” brand-building agencies focused on forging emotional bonds between products and their audiences through compelling narratives and direct engagement.
This emphasis on authenticity and trust remains vitally important today. In fact, revisiting traditional methods has become essential in an era overwhelmed by scammers and spammers, where genuine connection replaced by criminal tricks to relieve people of their money. Honest and trustworthy marketing in our world today is becoming a rare but much needed commodity.
As methods of product branding and promotion have evolved, technology has advanced in tandem, giving rise to powerful data-driven tactics.
Market research and consumer psychology are now readily accessible to agencies, helping them refine messaging, as well as imaging and position brands more effectively.
By leveraging structured surveys, demographic segmentation, focus groups, and the deep insights provided by AI, brand builders can fine-tune their communication strategies and this strikes up a careful balance between intuitive creativity and rigorous analytics.
2025 has ushered in all sorts of new marketing possibilities; AI large language models and AI agents are simplifying real-time engagement and data analysis.
Although this digital revolution increasingly shapes brand-building decisions, it is critical that AI-driven insights are validated through social listening, sentiment mapping, and digital metrics.
It’s only by integrating these diverse inputs that brands can remain agile and responsive to consumer feedback.
Despite these remarkable technological advancements, the importance of maintaining a human connection cannot be overstated.
Genuine honesty is always a strong starting point and the best brand builders understand that digital tools should amplify, not replace, the core methodologies that foster personal engagement.
The advertising industry stands at a critical inflection point. As artificial intelligence rapidly transforms creative processes, agency leaders face unprecedented challenges to their traditional business models and creative workflows.
This presentation explores the fundamental shifts occurring in advertising agencies today, identifies the most pressing challenges, and outlines a strategic roadmap for agencies to not only survive but thrive in an AI-driven future.
We'll examine how forward-thinking leadership can reshape agencies into more agile, profitable, and innovative organizations.
This presentation explores the fundamental shifts occurring in advertising agencies today, identifies the most pressing challenges, and outlines a strategic roadmap for agencies to not only survive but thrive in an AI-driven future.
We'll examine how forward-thinking leadership can reshape agencies into more agile, profitable, and innovative organizations.
Bold Fusion regularly publishes insights on the challenges traditional agencies face in adapting to AI-first business models, along with commentary on new, scalable approaches for creative firms.
### 📘 **SlideShare Title:**
**Unit 3: Consumer Behavior – Visual Infographics by CA Suvidha Chaplot**
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### 📝 **Description:**
This SlideShare presentation provides a **visually enriched overview of Unit 3: Consumer Behavior**, designed and compiled by **CA Suvidha Chaplot**. It breaks down complex marketing psychology into **12 easy-to-understand, colorful infographics**, perfect for students, teachers, entrepreneurs, and marketing professionals.
📌 **Key Concepts Covered:**
* What is Consumer Behavior?
* Cultural, Social, Personal & Psychological Factors
* The 5-Step Consumer
* Types of Buying Behavior: Complex, Habitual, Variety-Seeking, and Dissonance-Reducing
* Comparison: Consumer vs. Organizational Buying Behavior
* Stages in the Business Buying Process (Part 1 & 2)
Each infographic is designed to simplify learning and maximize retention through vibrant visuals, concise summaries, and professional formatting. An essential guide for commerce and business students preparing for exams or presentations!
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### 🏷️ **Suggested Keywords/Tags:**
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Consumer Behavior, Marketing, Buying Behavior, Business Studies, Organizational Buying, CA Suvidha Chaplot, Infographics, Decision-Making Process, Marketing Education, Commerce Unit 3, BCom, MBA, Marketing Notes, Consumer Psychology, SlideShare Marketing, Business Teaching Tools
User Journey Content Strategy for ASEAN Market Expansion and Global SEOOdyyc
This case study highlights a comprehensive content and SEO strategy workshop built around the user journey for an international business accelerator operating across Southeast Asia. With services spanning market expansion, sourcing, and corporate setup, the brand needed a unified digital presence that could serve multiple audiences, across multiple countries, in multiple languages.
The challenge was to restructure a global website so that users—from CEOs and procurement heads in Europe to entrepreneurs in Vietnam—could find relevant content tailored to their stage in the customer journey. The solution focused on defining user personas, mapping behavior, and aligning SEO strategy to real-world market opportunities. This required deep keyword research, clear sitemap structuring, and tailored content templates designed to both attract and convert.
The workshop started with brand diagnostics: identifying the company’s value propositions, differentiators, and service strengths. It was essential to highlight local expertise, human relationships, and cultural fluency while communicating a polished, international image. The brand personality—approachable, energetic, and flexible—was translated into page tone and copy structure, with a strong emphasis on accessibility and trust.
User journey mapping played a central role. Behavioral segments were created around common needs: finding local partners, launching new products in ASEAN, understanding Vietnam’s legal framework, or managing sourcing operations. Each persona’s goals, motivations, and frustrations were mapped to precise content blocks—e.g., expert articles, service pages, landing pages, and gated resources. The Think-Feel-Do model helped build a layered strategy: content that informs, reassures, and converts.
The SEO strategy included both direct business keywords (“market expansion strategy Vietnam,” “sourcing agency Asia,” “corporate services in Vietnam”) and indirect, informational keywords (“inventory control methods,” “ASEAN economic trends,” “Vietnam export compliance”). These were segmented by country, service, and user type. International SEO considerations—such as hreflang, language folders, and localized metadata—were baked into the sitemap and architecture.
Each page was designed with a “Bait & Hook” model: offer value through informative content, capture interest with real case studies, and guide the user to engage via smart CTAs. The site structure reflected a flexible growth model, ready for future scale, with zones for news, country-specific content, service breakdowns, and conversion-focused contact pages. Multilingual navigation and cross-country SEO tactics ensured the content remained discoverable and credible across global markets.
The result was a blueprint for a scalable, international digital presence, designed to serve users with clarity and context while supporting the company’s growth ambitions in ASEAN and beyond.
Digital marketing channels are different online platforms and tools businesses .. promoting products/services to a wider audience, fostering interaction and building relationships,
How To Save PPC Campaigns From Poor Conversions & Wasted BudgetSearch Engine Journal
Struggling to see ROI from your PPC campaigns?
You might be losing leads where you least expect it: after the click.
You may be part of the hundreds of businesses that spend big to drive traffic, only to let qualified leads slip away due to poor follow-up, missed calls, or lack of visibility into what happens next.
Sounds right?
We can help.
How To Fix The #1 Reason PPC Campaigns Fail
You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action?
Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next.
👈 Get Practical Tips You Can Use Right Away
Learn how to:
-Drive better PPC results for your next campaign.
-Pinpoint PPC lead leaks in all stages of your marketing funnel.
-Improve ROI with a proven lead follow-up strategy.
Watch Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies.
Plus, get an exclusive first look at VoiceAssist, CallRail's upcoming AI-powered assistant that answers, captures, and qualifies inbound calls, 24/7.
Our guest speaker from Einstein Industries, one of CallRail’s trusted agency partners, will also share real-life examples and actionable strategies to help you maximize your PPC efforts.