Intro to Usability (UX) Testing

Jun 30, 20133 likes1,356 views

The document discusses observations from testing a cheese grater with users. The observations note that users had trouble holding the grater, were displeased scraping grated cheese, and felt the grating surface was too small for the cheese they typically use. It also discusses the importance of user testing to understand user needs and problems with a design.

Build the next-gen cheese grater.
scenario:

“I want it to be unique, like the iPhone… this
thing needs to ROCK.”
mr. executive:

“Sales are terrible, I need you to find out why.
Maybe we should add a touch screen.”
mr. executive:

“Here’s a novel idea: why don’t we talk to our
user, watch how they use it, and find out why
they don’t like it.”
ux architect:

“I love the style, rock on.”
(as she snaps the guitar in half with a block of sharp cheddar)
ms. user:

observations:
•  Trouble holding the grater.
•  Displeased huff scraping grated cheese off of the cutting
board.
•  “The grating surface is too small! The cheese I buy is like,
four times this big.”

I’ve been amazed at how often
those outside the discipline of
design assume that what designers
do is decoration. Good design is
problem solving.
JeffVeen

How easy is it for users to accomplish basic
tasks the first time they encounter a design?
learnability

Once users have learned the design, how
quickly can they perform tasks?
efficiency

When users return after a period of not using
a design, how quickly can they perform tasks?
memorability

How many errors do users make, how severe
are these errors, and how easily can they
recover from the errors?
errors

How pleasant is it to use the design?
satisfaction

investigation
ideation
design
user testing

A primarily qualitative UX activity used to
evaluate a product by testing it with real
users.
ux testing

•  Generally 3-5 participants per user-type.
•  Lo/mid/high-fidelity or finished product.
•  Possibly competitive or comparative.
test setup

Centered around observing user behavior.
User-provided feedback is secondary data.
ux testing is…

A fantastic consensus builder.
ux testing is…

An eye-tracking study.
ux testing is sometimes…

Passively moderated, sometimes actively
moderated.
ux testing is sometimes…

Conducted with the facilitator in the room with
the participant, sometimes in a control room.
ux testing is sometimes…

•  In-lab
•  On-site
•  Remote
•  Unmoderated
ux testing is sometimes…

A validation technique.
Test early and often—formative, not summative.
ux testing isn’t…

About testing your users.
ux testing isn’t…

•  Contextual Inquiry
•  User modeling
•  Journey mapping
•  Card Sort
•  Tree Test
•  Preference testing
•  Design studios
•  Heuristic evaluation
•  A/B testing
•  User diaries
•  Surveys
•  Focus groups
other ux activities

h"p://linkedin.com/in/jaketruemper
truemper@gmail.com

QUESTIONS?
@trump29

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Intro to Usability (UX) Testing

1. to

3. Source: semanticstudios.com

5. Build the next-gen cheese grater. scenario:

6. “I want it to be unique, like the iPhone… this thing needs to ROCK.” mr. executive:

7. lol, no

8. “Sales are terrible, I need you to find out why. Maybe we should add a touch screen.” mr. executive:

9. “Here’s a novel idea: why don’t we talk to our user, watch how they use it, and find out why they don’t like it.” ux architect:

10. “I love the style, rock on.” (as she snaps the guitar in half with a block of sharp cheddar) ms. user:

11. observations: •  Trouble holding the grater. •  Displeased huff scraping grated cheese off of the cutting board. •  “The grating surface is too small! The cheese I buy is like, four times this big.”

12. Source: akendi.ca

13. Much better

14. I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving. JeffVeen

15. Source: xkcd.com

17. How easy is it for users to accomplish basic tasks the first time they encounter a design? learnability

18. Once users have learned the design, how quickly can they perform tasks? efficiency

19. When users return after a period of not using a design, how quickly can they perform tasks? memorability

20. How many errors do users make, how severe are these errors, and how easily can they recover from the errors? errors

21. How pleasant is it to use the design? satisfaction

23. investigation ideation design user testing

24. A primarily qualitative UX activity used to evaluate a product by testing it with real users. ux testing

25. •  Generally 3-5 participants per user-type. •  Lo/mid/high-fidelity or finished product. •  Possibly competitive or comparative. test setup

26. Source: nngroup.com

28. Centered around observing user behavior. User-provided feedback is secondary data. ux testing is…

29. Task-based. ux testing is…

30. One-on-one. ux testing is…

31. A fantastic consensus builder. ux testing is…

32. Iterative. ux testing is…

33. “Think-aloud.” ux testing is usually…

34. An eye-tracking study. ux testing is sometimes…

35. Passively moderated, sometimes actively moderated. ux testing is sometimes…

36. Conducted with the facilitator in the room with the participant, sometimes in a control room. ux testing is sometimes…

37. •  In-lab •  On-site •  Remote •  Unmoderated ux testing is sometimes…

38. A validation technique. Test early and often—formative, not summative. ux testing isn’t…

39. About testing your users. ux testing isn’t…

40. •  Contextual Inquiry •  User modeling •  Journey mapping •  Card Sort •  Tree Test •  Preference testing •  Design studios •  Heuristic evaluation •  A/B testing •  User diaries •  Surveys •  Focus groups other ux activities

41. h"p://linkedin.com/in/jaketruemper [email protected] QUESTIONS? @trump29

Intro to Usability (UX) Testing

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Intro to Usability (UX) Testing