How To Save PPC Campaigns From Poor Conversions & Wasted Budget
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Struggling to see ROI from your PPC campaigns? You might be losing leads where you least expect it: after the click. You may be part of the hundreds of businesses that spend big to drive traffic, only to let qualified leads slip away due to poor follow-up, missed calls, or lack of visibility into what happens next. Sounds right? We can help. How To Fix The #1 Reason PPC Campaigns Fail You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action? Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next. 👈 Get Practical Tips You Can Use Right Away Learn how to: -Drive better PPC results for your next campaign. -Pinpoint PPC lead leaks in all stages of your marketing funnel. -Improve ROI with a proven lead follow-up strategy. Watch Meagan McLoughlin, Principal Marketing Manager at CallRail, as she breaks down how you can transform your lead-nurturing and management strategies. Plus, get an exclusive first look at VoiceAssist, CallRail's upcoming AI-powered assistant that answers, captures, and qualifies inbound calls, 24/7. Our guest speaker from Einstein Industries, one of CallRail’s trusted agency partners, will also share real-life examples and actionable strategies to help you maximize your PPC efforts.
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Explore the core areas of discovery, relevance, experience, engagement, and conversions, with actionable takeaways to master the dynamic landscape of local SEO.
Learn about:
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- Insights on tactics that can improve your online visibility instantly.
- How local search has changed recently, and what you need to do to adjust your strategies.
With Uberall’s Matt Coghlan, we’ll show you how to optimize your local SEO to drive more foot traffic and enhance your digital presence.
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Do you know what to look for?
Check out Shannon Vize and Ryan Maloney of Conductor as they unveil the most recent organic search traffic benchmarks, trends, and insights for 2024 to elevate your search strategy for maximum impact.
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- Branded vs. non-branded organic search traffic benchmarks by industry & subindustry.
- The most prevalent rich result types & leading content providers.
How to apply these successful SEO tactics to your strategy.
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Let us help.
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We’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.
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Generate 40x more opportunities and consistent qualified leads without paid advertising.
Most professionals treat LinkedIn profiles like static resumes.
This approach fails because it ignores psychological triggers that drive business opportunities.
Your profile operates as your primary business asset on a platform with 1.2 billion professionals where 80% of B2B deals originate.
These strategies leverage cognitive triggers, visual psychology, and algorithmic mechanics to create profiles prospects cannot ignore.
The Delta 4 Framework for Profile Optimization:
✅ Obvious Simplification: Establish crystal clear expertise positioning that eliminates confusion about your value proposition. Generic positioning kills opportunities because prospects cannot categorize unclear value.
✅ Status Establishment: Strategic credential placement and achievement highlighting create psychological safety that reduces prospect skepticism. Social proof operates as risk mitigation for prospects evaluating partnerships.
✅ Flaw Tolerance: Strong positioning creates emotional investment that sustains engagement despite imperfect execution. Prospects forgive minor profile gaps when core value resonates powerfully.
✅ Irresistible Value: Outcome-focused messaging replaces feature-heavy descriptions with benefit-driven propositions. Communicate specific results prospects achieve through engagement.
Key Implementation Strategies:
Visual psychology optimization leverages neuroscience principles influencing first impressions. Direct eye contact, professional presentation, and background clarity create subconscious trust indicators.
Advanced keyword architecture ensures algorithmic discovery through strategic placement across profile sections. Primary keywords in headlines, secondary keywords in summaries, semantic integration throughout experiences.
Content strategy alignment transforms static profiles into dynamic engagement platforms. Newsletter integration captures prospect information while delivering immediate value.
What makes Delta 4 Framework different from standard LinkedIn advice?
Focuses on psychological triggers and algorithmic mechanics rather than cosmetic improvements, creating measurable business impact.
How quickly do optimized profiles generate opportunities?
Increased engagement within 30 days, qualified opportunities after 90 days of strategic implementation.
Transform your LinkedIn presence from invisible to irresistible.
Implement these strategies and watch qualified opportunities discover your profile instead of requiring constant prospecting.
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Generate 40x more opportunities and consistent qualified leads without paid advertising.
Most professionals treat LinkedIn profiles like static resumes.
This approach fails because it ignores psychological triggers that drive business opportunities.
Your profile operates as your primary business asset on a platform with 1.2 billion professionals where 80% of B2B deals originate.
These strategies leverage cognitive triggers, visual psychology, and algorithmic mechanics to create profiles prospects cannot ignore.
The Delta 4 Framework for Profile Optimization:
✅ Obvious Simplification: Establish crystal clear expertise positioning that eliminates confusion about your value proposition. Generic positioning kills opportunities because prospects cannot categorize unclear value.
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✅ Flaw Tolerance: Strong positioning creates emotional investment that sustains engagement despite imperfect execution. Prospects forgive minor profile gaps when core value resonates powerfully.
✅ Irresistible Value: Outcome-focused messaging replaces feature-heavy descriptions with benefit-driven propositions. Communicate specific results prospects achieve through engagement.
Key Implementation Strategies:
Visual psychology optimization leverages neuroscience principles influencing first impressions. Direct eye contact, professional presentation, and background clarity create subconscious trust indicators.
Advanced keyword architecture ensures algorithmic discovery through strategic placement across profile sections. Primary keywords in headlines, secondary keywords in summaries, semantic integration throughout experiences.
Content strategy alignment transforms static profiles into dynamic engagement platforms. Newsletter integration captures prospect information while delivering immediate value.
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Focuses on psychological triggers and algorithmic mechanics rather than cosmetic improvements, creating measurable business impact.
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Increased engagement within 30 days, qualified opportunities after 90 days of strategic implementation.
Transform your LinkedIn presence from invisible to irresistible.
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https://catalystmarketingagency.com/insights/future-of-digital-marketing-is-weird/
Top Tips for Writing a Powerful Press Release.pdf
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Where
Why it matters
Journalists often decide in 5 seconds whether to keep reading — make this count.
🗣️ 3. Include a Strong Quote
Quotes add personality, insight, and authority to your release. Use them to:
Explain the significance of the news
Highlight company values or future direction
Tip: Avoid generic praise. Make quotes specific and meaningful.
📐 4. Keep It Brief and Focused
Aim for 300–500 words max. Avoid jargon, filler, or promotional language. Focus on:
Facts
Impact
Clear structure (headline → lead → body → boilerplate)
Remember: It’s not an ad — it’s a news piece.
🔍 5. Optimize for Search and Readability
Use SEO best practices:
Relevant keywords
Descriptive subheadings
Hyperlinks (if applicable)
Bullet points or numbered lists for clarity
Bonus: Include multimedia (images, logos, videos) to increase engagement.
📞 6. Always Include Contact Information
End with:
Name
Title
Email and phone number
Company website
Make it easy for media to follow up with questions or interview requests.
🧱 7. Add a Strong Boilerplate
This is your company’s “About” section. It should:
Be 2–4 sentences
Include your mission, core offering, and location
Example: “Founded in 2020, EcoTech designs smart, sustainable energy solutions for homeowners worldwide. Based in San Diego, the company is committed to making green tech accessible and affordable.”
✅ Final Thought:
A powerful press release is clear, concise, and newsworthy — not flashy or fluffy. Write with the media in mind, and you’ll increase your chances of getting picked up.
IT Companies in Nashik: A Growing Hub for Innovation and Technology
IT Companies in Nashik: A Growing Hub for Innovation and Technologyprernarathi90 Nashik, a historic city in Maharashtra known for its cultural heritage and wineries, is rapidly emerging as a thriving hub for Information Technology (IT) and software development. Over the last decade, the city has attracted a wide range of IT companies—ranging from startups and SMEs to established firms—thanks to its strategic location, skilled workforce, and improving infrastructure.
Global Content Strategy for Autonomous Mobility and Smart Transportation
Global Content Strategy for Autonomous Mobility and Smart TransportationOdyyc This case study showcases a content strategy workshop developed for an international tech company operating at the forefront of autonomous mobility. The workshop focused on aligning digital communication with the brand’s innovation-driven mission, its global market presence, and the complex range of users interacting with autonomous transportation solutions for both passengers and goods.
The primary objective was to help the organization express its unique value proposition clearly and credibly across international markets. With solutions deployed in diverse geographic and regulatory environments—from Europe and North America to Asia and the Middle East—the brand needed to rethink its content not just as information but as a strategic asset. The workshop began by analyzing the company/customer relationship: identifying strengths, market segments, user scenarios, and regional values that influence how the technology is perceived. These insights informed how the site’s tone, structure, and messaging should evolve to serve prospects who range from tech-first adopters to hesitant city planners still evaluating driverless technologies.
The brand’s core messages were refined to speak to global priorities such as safety, sustainability, and reliability, while also accommodating local cultural nuances. For example, messaging for North American audiences emphasized compliance and inclusivity, whereas outreach in Germany or Saudi Arabia focused more on eco-integration and innovation. Across all regions, the workshop identified that decision-makers were less concerned with technical features and more focused on how autonomous systems could fit seamlessly into their existing mobility ecosystem.
A user-first approach was applied to persona development. Realistic behavioral models were crafted for multiple stakeholder types: municipal buyers, private sector logistics operators, technology researchers, and procurement officials in emerging markets. Their needs, fears, and expectations shaped the proposed user journeys—beginning with curiosity, progressing through research, and ending with engagement and advocacy. This journey mapping allowed the content strategy to target each stage of the awareness funnel with the right information and tone.
Content recommendations included SEO-focused templates for landing pages, technical product pages, white papers, and case studies. Structured around clarity and accessibility, these templates aimed to translate complex technologies into digestible, benefit-focused narratives. Emphasis was placed on “Think-Feel-Do” frameworks to ensure each page nudged the user forward with purpose—building trust and highlighting social proof along the way.
Competitive analysis also revealed opportunities to outperform established players in the market by leaning into transparency, case study storytelling, and user-centric design.
Dark Psychology - Sarah Pokorna - SEO Vibes 2025
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From personality quizzes to AI-driven text analysis, this talk shows how marketers can ethically tap into psychographic data to boost performance.
Perfect for SEO pros, digital marketers, and anyone curious about the psychology behind online behavior.
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Creating Video Ads for Tier 2 & Tier 3 Indian Audiences.
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This presentation by Vastvik Films (www.vastvikfilms.com) explores how to create engaging video ads tailored for Tier 2 and Tier 3 audiences in India. Learn how to use regional languages, relatable storytelling, and platform-specific strategies to connect with growing digital viewers beyond metro cities.
Discover practical tips, audience insights, and examples to boost your brand's reach across Bharat.
Visit www.vastvikfilms.com to explore our video production services.
SEO-Driven Content Strategy for Cybersecurity and Threat Intelligence Platforms
SEO-Driven Content Strategy for Cybersecurity and Threat Intelligence PlatformsOdyyc This case study presents the strategic framework behind a B2B SEO and content workshop for a cybersecurity company operating across sectors like logistics, education, healthcare, and financial services. The goal was to strengthen organic visibility, build trust, and convert qualified leads through targeted SEO content, refined brand messaging, and technically sound site architecture.
The company’s dual-brand structure—one brand focused on penetration testing and network security, the other on SOC-as-a-Service and threat hunting—required cohesive positioning and shared storytelling. A key outcome of the workshop was to align the brands’ voices without compromising their individual missions. Through this effort, the content strategy aimed to streamline communication, clarify services, and increase performance across organic search.
A significant part of the workshop involved refining the customer journey. Using persona-based journey mapping, the team defined key stages from “inactive” and “curious” users to “searching,” “ready to engage,” and “brand ambassadors.” Each stage was aligned with specific content needs—from blog posts explaining cybersecurity threats to conversion-ready service pages and technical case studies. The brand’s values of trust, approachability, expertise, and community were embedded into every touchpoint, ensuring a human-centered approach even in highly technical content.
The SEO strategy was built on a rigorous benchmarking and keyword analysis process. Using tools like Google Trends, Ahrefs, and Data Studio dashboards, the team identified high-priority phrases such as “penetration testing,” “vulnerability assessment,” “threat intelligence,” and “SOC-as-a-Service.” The analysis revealed content gaps, missed opportunities in metadata and headings, and technical weaknesses in existing landing pages that were underperforming in search.
Content templates were introduced to improve consistency, crawlability, and clarity. Each page was structured around SEO best practices—optimized titles and H1s, clear internal linking, keyword frequency, and schema markup recommendations. For example, technical landing pages were revised to include scannable headers, explainer visuals, and FAQ sections to better serve user intent and improve dwell time.
Sitemap and page zoning were also addressed, proposing a modular information architecture that supported multiple regional domains via hreflang, allowed for scalable updates, and simplified user flows to high-value CTAs like “Request a Pen Test” or “Report an Incident.” The team proposed duplicate sites for global SEO localization while maintaining core brand consistency.
The content strategy also emphasized thought leadership. By creating a categorized knowledge center with weekly insights on threat intelligence, malware analysis, and source code review, the company positioned itself not only as a service provider, but as an industry authority.
Introduction-to-Influencer-Marketing.pptx
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Unit_5_Emerging_Trends_Infographics_by_CA_Suvidha_Chaplot.pdfCA Suvidha Chaplot Here’s a professional **SlideShare description** and a list of effective **keywords/tags** for your **Unit 5: Emerging Trends in Marketing** infographic presentation.
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### 📘 **SlideShare Title:**
**Unit 5: Emerging Trends in Marketing – Infographics by CA Suvidha Chaplot**
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### 📝 **SlideShare Description:**
Explore the latest innovations shaping today’s marketing world in this engaging and colorful SlideShare presentation. Created by **CA Suvidha Chaplot**, this unit features **15 well-designed infographics** that bring clarity to modern marketing trends.
📌 **What’s Included:**
* The evolution of marketing in the digital era
* Tools of digital marketing: SEO, content, email, influencer strategies
* Green marketing & sustainability efforts
* Global marketing and localization tactics
* CRM tools and relationship marketing
* Ethical marketing practices and corporate social responsibility (CSR)
Each slide uses bold visuals, smart summaries, and a clean layout to make the concepts simple and impactful—ideal for students, educators, and marketing professionals.
---
### 🏷️ **Keywords / Tags:**
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Emerging Trends in Marketing, Digital Marketing, Green Marketing, Global Marketing, CRM, Ethical Marketing, CSR, CA Suvidha Chaplot, Marketing Infographics, Business Studies, BCom Unit 5, MBA Marketing, Visual Learning, SEO, Email Marketing, Influencer Strategy, SlideShare Commerce, Marketing Education
```
7 Smart Strategies to Gain Loyal YouTube Subscribers Fast.pdf
7 Smart Strategies to Gain Loyal YouTube Subscribers Fast.pdfSociofire Discover 7 smart, effective strategies to gain loyal YouTube subscribers fast. This PPT shares real, proven tips to help you grow your channel, connect with your audience, and build a strong subscriber base. No bots, no shortcuts - just genuine growth that lasts. Brought to you by Socio Fire, your trusted partner in social media success.
Data-Driven Content Strategy for B2B Logistics and International SEO
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At the heart of the strategy was a clear objective: reposition the brand as a modern, efficient, and full-service maritime logistics platform in a region where competition is increasing, and expectations are rising. To accomplish this, the brand's content strategy was built around three pillars: understanding customer needs, optimizing the customer experience, and driving conversions.
The first step was to clarify the brand's messaging. Stakeholders needed to communicate professionalism, reliability, and scale, while also promoting the full-service capabilities offered—container handling, bulk cargo, warehousing, customs brokerage, and transportation. The strategy team worked to distill complex offerings into clear, benefit-driven messages that resonated with both local and international buyers. These messages were tailored to showcase strengths like congestion-free access, large-scale infrastructure, and end-to-end supply chain solutions.
Extensive persona research was conducted to profile key users such as logistics managers, procurement officers, and shipping agents. These personas revealed common pain points: uncertainty about port capacity, difficulty gathering pricing and technical information, and a general lack of transparency in port websites. Using these insights, the team mapped user journeys—from discovery and research to engagement and conversion—and identified where the website needed to step in with clarity, confidence, and content.
The second workshop focused on turning this insight into structure. A new sitemap was proposed with intuitive zoning, guided calls to action, and content templates for each service offering. Search engine optimization played a central role, using targeted keywords such as "container handling port," "bulk cargo services," and "logistics hub Vietnam" to align with real search behavior and industry trends. Benchmarking analysis helped define what local and international competitors were doing right—and where this port could outshine them, especially in UX design and multilingual accessibility.
Each section of the website was designed with semantic clarity, user intent, and scalability in mind. Performance indicators such as page speed, mobile responsiveness, and keyword density were baked into the planning phase to ensure that the site would perform as well as it looked. Beyond structure, content planning included suggested FAQs, SEO metadata, and page-level messaging to speak directly to specific user concerns—whether it was a global shipping line or a local logistics agent searching for warehousing options.
The Future of Digital is Weird | Marketing Insights by Catalyst Marketing Agency
The Future of Digital is Weird | Marketing Insights by Catalyst Marketing AgencyCatalyst Marketing Agency
Ad
How To Save PPC Campaigns From Poor Conversions & Wasted Budget
- 2. CallRail is an AI-powered lead intelligence platform that makes it easy for agencies and businesses of all sizes to market with confidence and turn leads into even better customers. Top-rated by 220,000+ businesses and 7,000+ marketing agencies
- 3. ATTRACT ENGAGE ANALYZE CONVERT OPTIMIZE In 2025, CallRail is building tools to elevate your business. Our AI products empower you to market with confidence, efficiently optimizing for high-quality leads and maximizing every conversion opportunity. 1. Understand your leads to better optimize your lead generation strategy 2. Convert those leads into customers CallRail is Building What’s Next to Help Agencies
- 4. What We’ll Cover Learn how Einstein Industries has boosted conversions by implementing automation and lead intelligence tools, like CallRail, to efficiently qualify leads and enable rapid follow-up, seamlessly bridging the gap from lead generation to lead conversion.
- 5. CALLRAIL TRIVIA Compared to web leads, how much more likely are inbound phone calls to convert?
- 6. Einstein helps elite medical, dental & legal practices dominate their market and increase their ROI with data-informed digital marketing strategies, expertise, and products. Einstein Industries Has a Proven Track Record PREMIER 2023
- 7. Today’s Takeaways 1. How Google’s Gemini “AI Mode” changes search behaviour 2. Why clean structured + unstructured data is the new SEO/AEO currency 3. A simple framework to prep your site, content, and CRM for AI matching 4. Where paid media fits next & how the team turns data into ROI
- 8. Search’s Role in Google’s AI Roadmap FROM GOOGLE LEAD GEN LAB
- 9. Google AI Mode Search is now a live chat, not ten blue links. Google still has the deepest knowledge graph on each user. AI Mode simply puts it in a chat window. The New Search Reality
- 10. Search is now a live chat, not ten blue links. “Garbage in, garbage out”... is now existential. Data Foundations Create Visibility Google AI Mode
- 11. AI Search is Matching Game Google personalizes and contextualizes AI Mode search using information about the user. Google AI ode
- 12. AI Search is Matching Game “You cannot optimise what you cannot measure. We needed a structure that let AI see what actually led to revenue.” David Tully, Google Lead Gen Head Google AI Mode
- 13. Closing the Search Journey Loop ● Capture → click or call ● Enrich → tag, score, qualify ● Feed it back → outcome → ad platforms & dashboards Google AI Mode
- 14. Search’s Role in Google’s AI Roadmap From Intent to Outcome, All in One Loop Humans organise, AI amplifies. The companies that systemise their data will own the next decade of search visibility.
- 15. ATTRACT ENGAGE ANALYZE CONVERT OPTIMIZE Lead performance doesn’t break at one point: it breaks across the pipeline. The biggest ROI leaks happen in two critical zones: ● At the front-end, with misaligned ads or unqualified traffic, and… ● After the lead arrives, in the post-click follow-up process—where poor timing, misrouting, or lack of qualification kills conversion.
- 16. Early On: An Incomplete View Data Blind Spot Revenue Outcome Call Site Visit
- 19. Early On: An Incomplete View Data Blind Spot Revenue Outcome Call Site Visit
- 20. Visibility: I Can See The Light! Revenue Outcome Call Site Visit
- 21. How To Supercharge Your Paid Ad Strategy Maximizing Lead Quality & Campaign Performance Improve Targeting with Rich Data Insights help refine targeting and improve ad relevance Prioritize The Most Valuable Leads Every lead is qualified so you can prioritize Only Spend Time on Real Leads Eliminate unqualified leads before they hit your pipeline
- 22. Only Spend Time on Real Leads Quality Screening Spam Filtering
- 23. Prioritize The Most Valuable Leads Turn Insights Into Smarter Strategy Act on Top-Ranked Leads First Rank Your Leads by Quality & Potential
- 24. Improve Targeting with Rich Data Turn Insights Into Smarter Strategy Focus on Quality Over Quantity
- 25. Have you leveraged Google Ads Data Manager before? EINSTEIN POLL
- 26. Scale Faster With Smarter Syncing Let Google optimize faster with real outcome feedback Better Data, Better Results Feed Google post-conversion insights Align Campaigns With Lead Quality Structure your account around what actually drives ROI Alignment With Google Structuring Campaigns for Maximum Impact
- 27. Dashboard Visibility Connect Spend to Results With Lead Scoring and Event Spotting, and feedback Prioritize Quality Leads Automated Tagging based on signals, or manually Know Lead Intent Instantly Transcription unlocks Keyword Spotting, Sentiment Rating, etc Where Signals Come Together
- 28. Qualify Leads Value & Saving our Clients Time
- 29. CallRail Tools in Einstein’s Toolkit Call Tracking & Form Tracking Know exactly what drives your calls and which marketing campaigns perform best. Premium Conversation Intelligence Get automated, detailed conversation analysis, with automatic lead qualification and call categorization. AI tool UNLOCK DATA BLIND SPOTS Convert Assist Get coaching, action plans, and pre-written conversation follow ups for actionable guidance. Voice Assist (NEW! In Beta) Never miss a lead again with an AI voice assistant that answers, captures, and qualifies inbound calls 24/7. AI tool AI tool HOT LEAD UNLOCK CONVERSION AUTOMATION
- 30. CALLRAIL TRIVIA What percentage of calls do you think are typically missed or go unanswered each month?
- 31. Leverage AI Don’t Drop the Ball
- 32. Trigger Lead Capture Capture and Scale
- 33. Training Your Assistant Scale Without Limits Handle multiple calls at once without sacrificing quality Feedback on Your Workflow Actionable insights on how your processes perform Train Like a Real Hire Learns and follows your instructions consistently Tool becomes Teammate
- 34. Voice Assist will be essential to your PPC strategy Optimize Your Targeting Every Lead Is Answered Every Lead Is Qualified 1 2 3 Voice Assist can: ● Capture every lead, 24/7 ● Ensure calls are answered faster ● Score your leads (coming soon) Impact to your ad strategy: ● Lower CPL ● Rank higher ● Expand your reach
- 35. Get started for FREE Use the QR code to the left to learn more and start your 14-day free trial (no credit card required). Top-rated by 220,000+ businesses and 7,000+ marketing agencies Ready to give CallRail a try?
- 36. Q&A