Get the most out of the NEW LinkedIn... until it changes... again
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LinkedIn has changed... in fact it has become a moving target and you need to understand how to leverage the new LinkedIn to your advantage. Learn about the new navigation bar, plus tips for creating and enhancing your profile and building your network. [Presentation given at the Enterprise Center, Salem State University, Salem MA] Don't be dismayed by the slide count... simply download and use the search feature to target exactly what you're looking for. NOTE: This is a high level overview.
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Get the most out of the NEW LinkedIn... until it changes... again
- 1. Enterprise Center 4/18/18 Judy Parisella e: [email protected] or @gmail.com linkedin.com/in/judyparisella
- 2. For B2B marketers, 44% have generated leads through LinkedIn, while 39% have done it through Facebook. Twitter comes in third with 30%. www.weidert.com 2017
- 3. Stuff to be aware of… ▪ Profile interface is changing… AGAIN! ▪ BETA tests are chronic ▪ PAY to PLAY is alive and well ▪ VIDEO, VIDEO & more VIDEO ▪ Mobile focus ▪ Desktop updates NOT running simultaneous with Mobile ▪ Facebook-esque aesthetic pursuit ▪ Your search results may be network centric -> Speculative ▪ Organizations migrating to LinkedIn from Facebook ▪ 546 million+ users in more than 200 countries and territories worldwide ▪ Ideal platform for ‘FLEXIBLE WORKING’, aka ‘GIG Economy or ‘Open Collar Worker’ known as the lifestyle-career space ▪ General Data Protection Regulation (GDPR) becomes enforceable 5/25/18 – LinkedIn has completely closed off groups to all partners and integrators. Analytics from personal profiles now limited as well. Stay tuned. GDPR extends the scope of EU data protection law to all foreign companies processing data of EU residents. It provides for a harmonization of the data protection regulations throughout the EU, thereby making it easier for non-European companies to comply with these regulations; however, this comes at the cost of a strict data protection compliance regime with severe penalties. https://www.whatisgdpr.eu/ https://www.socialreport.com/insights/article/360000501083-Important-Changes-to-LinkedIn-Personal-Profile- Management
- 4. “If you want your LinkedIn account to be a way that people discover you or your company, you’ll want to place an emphasis on keywords — words which people will search for on LinkedIn and that will show up on search engines.” - LinkedIn
- 5. Website Education Contact Network Connections Media NEW PROFILE VIEW https://brucebix49.wordpress.com Slow rollout More of your summary shown Media uploaded to your summary.
- 6. New interface turns a resume into a resource. –Viveka von Rosen
- 7. HEADLINES Matter Headline character limit is 120… or… was 120! Now you can enter 220 characters—but only if you use the LinkedIn mobile app to enter your headline. That is 83 percent more space to clearly tell your audience what you do. So add more keywords to improve your LinkedIn search ranking! Download the LinkedIn app for your iOS or Android device. http://www.youtern.com/thesavvyintern/index.php/2018/02/07/linkedin-headlines-changes-benefit/
- 8. MEDIA. VIDEO. MEDIA. VIDEO. Now able to UPLOAD ORIGINAL VIDEO CONTENT: ▪ Via Mobile & Desktop ▪ Embed capabilities https://www.linkedin.com/help/linkedin/answer/83391
- 9. B2B Video Stats to Consider for 2018 https://www.linkedin.com/pulse/b2b-video-stats-consider-2018-kristin-jones/, HubSpot, Wyzowl, DemandGen Business buyers look to video: 74% of business people say they have been convinced to buy a product or service after watching a brand’s video. (Wyzowl) More than one-third of business buyer strongly agree with the statement “I prefer audio/video content that I can access on demand.” (DemandGen) More than a third also strongly agreed that they are willing to consider vendor-related content as trustworthy. (DemandGen) FACT: Video is no longer something reserved for national consumer brands. It is not just the fun, funny, “viral” content for the masses. Today, video has a place reaching the value-based decision making purchasers. “People don’t want to be told… they want to be shown… when THEY want to be shown.”
- 10. Breaking Down the Profile
- 12. Directed to your PUBLIC PROFILE.
- 14. BTW… Have you noticed this?
- 15. Personal dashboard – not publicly visible Buh-Bye LinkedIn gamifying completion of profiles! Now 7 distinct levels. Source: Semiocast 2017
- 16. “Users with ‘All-Star’ profile strength are 40 times more likely to receive opportunities through LinkedIn.” – LinkedIn ▪ Robust ‘keyword rich’ headline ▪ A current position with description ▪ Two more positions ▪ Education ▪ Industry & Location ▪ At least 5 skills ▪ Include Media ▪ Profile photo ▪ At least 50 connections ▪ Keyword rich summary Levels of LinkedIn Profile Strength
- 17. 4/17/2018 Find the KEYWORDS used by THOSE searching: • Use LinkedIn’s job search for an assist – pay close attention to the DESCRIPTION and RESPONSIBILITIES • Create a WORD CLOUD to determine the KEYWORDS to use • Do a COMPARISON of other LinkedIn profiles Finding the Right KEYWORD(S)
- 18. Improve your profile’s “discoverability” LinkedIn suggests a few things you can do: ▪ Always use a profile photo. LinkedIn members with profile photos get up to 21x more profile views and 9x more connection requests. ▪ Update your current positions. Members with current positions are discovered up to 16x more in recruiter searches. ▪ Add more than 5 skills. Members with more than 5 skills are 27x more likely to be discovered in searches by recruiters. ▪ Add the city where you are based. Including the city where you are based makes you stand out up to 23x in searches
- 19. Header & Profile Images ‘We are a visual society.’ ‘Imagery is a critical part of sharing & telling the story.’ ‘Imagery legitimizes your argument.’ USE IMAGERY TO TELL YOUR STORY.
- 20. IMAGE Resources CANVA https://www.canva.com/ License per image: FREE or $1 Image sizes templated ADOBE STOCK https://stock.adobe.com/ License per image: Typically $9.99 for Non-Premium https://postcron.com/en/blog/wp-content/uploads/2014/03/LinkedIn-Update-Image-Size-2018.jpg
- 22. Attach Media MEDIA will be displayed under the header in the NEWESTversion of the user interface.
- 23. Experience ADD EDIT MOVE What you can do within the EXPERIENCE section:
- 24. Skills & Endorsements MAX number of skills is still 50 SKILLS categorized: • Industry Knowledge • Tools & Technologies • Interpersonal Skills • Other Skills MOBILE NOTE: BETA Testing underway for YELP-esque Endorsements
- 25. Interests NOTE: Groups still displayed on your PUBLIC PROFILE
- 26. Navigation Bar 1. SEARCH function 2. HOME 3. MY NETWORK 4. JOBS 5. Messaging 6. NOTIFICATIONS 7. ME ▪ Settings, Help, Manage 8. WORK ▪ Post a Job, Advertise, Groups, ProFinder, Salary, Slideshare & Business Services 9. LEARNING ▪ Online/blended learning courses in BUSINESS, CREATIVE & TECHNOLOGY covering: o Various SUBJECTS, SOFTWARE & LEARNING PATHS within each area. 1 32 984 765
- 28. Navigation Bar: SEARCH 1 Type in Name, Job Title, Company or other descriptor/keyword This example: Social Media Marketing Search results are served up by: ▪ PEOPLE ▪ JOBS ▪ CONTENT ▪ MORE: Companies, Group, Schools o Additional PEOPLE vetting tool works like an ADVANCED SEARCH FILTERS
- 29. Create a SAVED SEARCH
- 30. Create a SAVED SEARCH eMail received weekly (left) of additions to the SEARCH ALERT.
- 31. 2. HOME TAB
- 32. 2 Navigation Bar: HOME -> personal feed Personal feed WHO’S VIEWED YOU: NOTE: You won't be able to see who's viewed your profile if: • You have a Basic (free) account AND, • You choose not to show your name and headline when viewing other people's profiles by browsing in semi-private or private mode. BASIC FREE: 5 most recent viewers in the last 90 days PREMIUM: Entire list of viewers from the past 90 days
- 33. Who’s Viewed Me
- 34. 2 Add Posts, write an article/blog, add photo, upload ‘native’ video. Navigation Bar: HOME -> personal feed
- 35. Navigation Bar: HOME -> personal feed 2 Manage NETWORKS’ POST and/or member relationship.
- 36. 3. MY NETWORK
- 37. 3 Navigation Bar: MY NETWORK MANAGE. RECONNECT. DOWNLOAD!
- 38. 3 Navigation Bar: MY NETWORK REMOVE OPTION
- 39. 3 Navigation Bar: MY NETWORK Sync YOUR Contacts! This is where some of the MAGIC BEGINS!
- 40. Navigation Bar: MY NETWORK 3 SYNC NEW Contacts Via: ▪ Google Calendar ▪ Phone Calendar ▪ Google Contacts ▪ Phone Contacts Automate networking follow-up
- 41. Navigation Bar: MY NETWORK 3 SYNC NEW Contacts Via: ▪ Google Calendar ▪ Phone Calendar ▪ Google Contacts ▪ Phone Contacts Automate networking follow-up
- 42. 75+% of the time, your next job or client will be a referral from someone YOU KNOW! Download Your REFERRAL ENGINE
- 43. Referral Engine – Download 1st Network Connections Go to the ME tab Click on SETTINGS & PRIVACY
- 44. Select THE WORKS Click on REQUEST ARCHIVE Your LinkedIn data belongs to you, and you can download an archive any time. - LinkedIn Referral Engine
- 45. Downloading Contact Info of First Connections Once your download is ready you’ll be notified via email. NOTE: This will be the email associated with your LinkedIn account. 3
- 46. Downloading Contact Info of First Connections The email link will navigate you back to your PRIVACY Settings page. Click on DOWNLOAD ARCHIVE.
- 47. ZIP file will be served up: DOWNLOAD! Once opened, the file will contain: • First/Last name of connection • Email address • Company (most current) • Position (most current) NOTE: Some of the other folders’ content can be exported into a CRM platform. DOWNLOAD First Connections
- 48. Sampling of the data served up. Referral MAGIC: Time to Reconnect DISCLAIMER: Though the use of these emails can be argued that they’re an ‘IMPLIED OPT-IN’ I suggest you review the CAN-SPAM Act: A Compliance Guide for Business: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act- compliance-guide-business . The final decision as to how you use this data is yours to make. Neither JP Marketing or affiliates is responsible for it’s manner of use.
- 50. 4. JOBS
- 52. 4 Navigation Bar: JOBS Set up your preferences.
- 54. 4 Navigation Bar: JOBS Don’t be shy! Ask for a referral! ▪ Remind them how they know you. ▪ Share why you’re a good fit. ▪ Highlight why you’re interested.
- 55. 5. MESSAGING
- 57. 6. NOTIFICATIONS
- 58. 6 Navigation Bar: NOTIFICATIONS Nurture Your NETWORK View/Manage activities within your network Check Out JOBS
- 59. 7. ME
- 60. Privacy & Settings responsibility is SHARED! Own your part of it! And you’re surprised its HOT? #SRSLY
- 61. Navigation Bar: ME -> Privacy & Settings Office 365 SELF-Managed
- 62. Navigation Bar: ME -> Privacy & Settings -> Microsoft 365
- 63. Navigation Bar: ME -> Privacy & Settings This is SELF-Managed
- 64. Navigation Bar: ME -> Privacy & Settings This is SELF-Managed
- 65. Navigation Bar: ME -> Privacy & Settings -> ADS This is SELF-Managed
- 66. Navigation Bar: ME -> Privacy & Settings -> ADS This is SELF-Managed
- 67. Navigation Bar: ME -> Privacy & Settings -> ADS This is SELF-Managed
- 68. 8. WORK
- 70. 9. LEARNING
- 71. Navigation Bar: LEARNING 9 #FABULOUS Consider spending 10 minutes a day on this FREE content.
- 72. Other STUFF …
- 73. 4/17/2018 ▪ 90% of large companies use Applicant Tracking Systems to search for qualified candidates from large applicant pools. ▪ An ATS helps employers analyze resumes/CVs, yielding candidates that best match the position and filtering out those who don't. ▪ JobScan has built an algorithm based on the common patterns among them. https://www.jobscan.co/
- 74. 4/17/2018 74 • Google Alert – www.google.com/alert • Join industry websites • Signup for SmartBriefs (Industry News) – http://www.smartbrief.com/ • YouTube • HubSpot BLOG topic generator https://www.hubspot.com/blog-topic-generator • Monitor Hash Tags on Twitter • Industry Sites • Content from OTHER Thought Leaders • CREATE your own content and POST on a status UPDATE or BLOG post Create/Find Relevant SHARABLE Content
- 75. 4/17/2018 Start networking before you need it Networking when you have no ulterior motive, you can begin to build relationships and a reputation for being generous rather than self-serving. Have a plan Since every person has value, it’s essential that you know what yours is. Map out what you want to talk about, particularly how you may be able to help other people, either now or in the future. Forget your personal agenda Generosity is an attractive quality and it’s something special that people will remember about you. Never dismiss anyone as unimportant Make it your mission to discover the value in each person you talk to. Connect the dots. Make it a point to connect people you feel have something of genuine value to each other. Networking is Networking
- 76. 4/17/2018 Figure out how you can be useful Before any conversation comes to a close, be sure to ask, “How can I help you?” OR “If you need anything, please reach out to me or connect via LinkedIn” and present your business card. Follow up and follow through Sync contacts via LinkedIn If you told someone you’d get in touch with them, do it and reaffirm your intent to assist in any way you can. If you promised to introduce someone to a person you know, take the time to do it. Little things mean a lot to people and just one introduction can end up changing someone’s life for the better. Believe in the power of networking When you believe that the true value of networking lies in helping others and you do your part, you’ll soon discover magic happening all around you. Source: Forbes.com Networking is Networking
- 77. 4/17/2018 USE the "FORD" technique: Family Occupation Recreation Dreams Ask a person about any one of these and you're bound to start a conversation. REMEMBER to only use a sentence or two of your own experiences to show that you're listening and have insight and continue letting them talk. Initiate a Conversation
- 79. 4/17/2018 ▪ Respond to the InBox ▪ Create Target Lists ▪ Work ‘Who’s Viewed’ your profile ▪ Nurture your network ▪ Check out ‘Who You May Know’ ▪ Don’t be an ASK-HOLE – Reciprocate Referral Network Strategies
- 80. 4/17/2018 80 ProFinder by LinkedIn