From Apples to eye surgery: Designing useful user experiences

Apr 4, 2009Download as ppt, pdf

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This document provides an overview of user experience (UX) design. It defines UX and discusses why good UX is important. It notes that bad UX can result in frustrated users and increased costs. The document states that creating good UX requires considering the users, business processes, and both online and offline systems. It emphasizes understanding users through research and involving users and stakeholders in the design process. The overall message is that UX goes beyond just the interface and requires a deep understanding of users and business goals.

From Apples to eye surgery: designing useful user experiences By Ruth Ellison Twitter: @RuthEllison For Canberra Girl Geek Dinners #2 On 4 th April 2009

Let me tell you a story about laser eye surgery...

What is user experience (UX)? "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. - Nielsen Norman Group

What is user experience? “ The sum of a series of interactions between people, devices and events – or any combination thereof” - Eric Reiss

UX is the user interface UX is just about usability UX is just about the user Want more info? Check out this excellent article by Whitney Hess about 10 Most Common Misconceptions About User Experience Design , located at http://mashable.com/2009/01/09/user-experience-design/?cp=2

Impacts of bad UX Frustrated people Negative perception Multiple contact points with organisation = increased costs Increased errors = increased costs Angry! By danorbithttp://www.flickr.com/photos/danorbit/2278238975/ Available under Attribution-Noncommercial-No Derivative Works 2.0 Generic license

Who’s responsible for UX? Is it the... User interface designers? Usability folks? Business analysts? Developers? Marketing & communications people? Others?

User experience needs to be... Valuable Usable Engaging Credible Pleasurable

More Bars in more places By DeaPeaJayfrom http://www.flickr.com/photos/deapeajay/2456458827/ Available under a Creative Commons Attribution-Share Alike 2.0 Generic license

Source: http://i.gizmodo.com/5162715/cheap-user-interface-hack-finally-solves-tv-remotes-stupidity

Playing four way pong By Ruth Ellison http://www.flickr.com/photos/laruth/2898887818/in/set-72157607568443264/ Available under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.0 Generic license

Source: http://reviews.cnet.com/i/bto/20080227/Wii.jpg

Photo sources: http://daddytypes.com/archive/apple-iphone-in-hand.jpg http://www.textonphone.com/img/iphone.png

How do we go about creating great experiences?

Think about... The organisation What are you trying to achieve? Legislative requirements? Timelines, budget & resourcing – what can be realistically achieved? Business processes? Language & definitions?

Think about... The people Who are your users? What are their goals? Environment in which they will use your system? Level of knowledge & experience of organisation & system? Prior experiences & perceptions

Think about... The system How offline and online materials complement each other Physical layout of office/workplace/shop Interactions between channels phone, internet, in person

Do... User research to understand the people, what they do, how they think, and why they do things a certain way Share the findings in interesting ways (e.g. telling stories) Visualise the solution so it’s easily communicable

Get... Users involved in the design process Stakeholders & project team involved

Do... Use user experience for good rather than evil

UX is the sum of all the interactions with the organisation/product/service It’s more than the user interface Develop a deep understanding of your users and what you’re trying to achieve

When Signage Goes Wrong By rdolishnyhttp://www.flickr.com/photos/rdolishny/2760207306/ Available under a Creative Commons Attribution-Noncommercial 2.0 Generic license

Thanks! Ruth Ellison Email: [email_address] Web: www.ruthellison.com @RuthEllison Find this presentation at www.slideshare.net/ruthellison

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