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Coleção Movimento .
Coleção Movimento .mktjan A coleção de abril da marca Janô traz peças inspiradas pela fluidez da vida moderna, com modelagens mais amplas e soltas para proporcionar conforto e movimento. As cores predominantes são tons terrosos, transmitindo serenidade. A coleção celebra a transição e fluidez das estações.
Coleção Maré
Coleção Marémktjan A coleção de verão de uma marca de roupas é inspirada pelas paisagens tropicais e clima ensolarado do litoral. As peças são feitas de tecidos leves com modelagens fluidas e detalhes bordados, trazendo tons vibrantes e listras em composições sofisticadas e confortáveis para uso diário ou à noite. A coleção inclui calças, vestidos, bermudas, shorts e blusas em jeans, malha e outros tecidos naturais.
Coleção Euforia 
Coleção Euforia mktjan A coleção Euforia celebra a feminilidade e elegância com peças clássicas e sofisticadas. Detalhes foram cuidadosamente escolhidos para realçar a delicadeza e refinamento. O amarelo vibrante transmite energia enquanto tons neutros oferecem versatilidade, criando peças que exalam confiança e beleza.
Coleção Especiarias
Coleção Especiariasmktjan A coleção se concentra em tons terrosos como a cúrcuma e a páprique, com roupas elegantes e confortáveis para a mulher moderna, destacando jeans de modelagem impecável em diversos estilos.
Coleção Essência
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Coleção Serenity 
Coleção Serenity mktjan A nova coleção Serenity da Janô combina cores neutras e vibrantes em peças de modelagem confortável para transmitir uma sensação de calma e equilíbrio. A coleção inclui vestidos, calças, shorts, blusas e saias em tons de bege, preto, branco, azul marinho e rosa para ajudar as mulheres a encontrarem serenidade no cotidiano agitado.
Coleção Sossego
Coleção Sossegomktjan A coleção Sossego convida as mulheres a aproveitarem um momento de descanso e autocuidado durante as férias de julho. As peças são versáteis para viagens ou momentos de tranquilidade. A cartela de cores inclui tons neutros e toques de azul e verde para refletir a versatilidade do período de férias.
Data-Driven Content Strategy for B2B Logistics and International SEO
Data-Driven Content Strategy for B2B Logistics and International SEOOdyyc This workshop case study offers a behind-the-scenes look at how a major logistics hub redefined its digital strategy through data-driven content planning. Targeting a dual audience—international stakeholders and domestic cargo operators—the project aimed to optimize user experience, improve search visibility, and align messaging with the evolving demands of the shipping and logistics industry.
At the heart of the strategy was a clear objective: reposition the brand as a modern, efficient, and full-service maritime logistics platform in a region where competition is increasing, and expectations are rising. To accomplish this, the brand's content strategy was built around three pillars: understanding customer needs, optimizing the customer experience, and driving conversions.
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Extensive persona research was conducted to profile key users such as logistics managers, procurement officers, and shipping agents. These personas revealed common pain points: uncertainty about port capacity, difficulty gathering pricing and technical information, and a general lack of transparency in port websites. Using these insights, the team mapped user journeys—from discovery and research to engagement and conversion—and identified where the website needed to step in with clarity, confidence, and content.
The second workshop focused on turning this insight into structure. A new sitemap was proposed with intuitive zoning, guided calls to action, and content templates for each service offering. Search engine optimization played a central role, using targeted keywords such as "container handling port," "bulk cargo services," and "logistics hub Vietnam" to align with real search behavior and industry trends. Benchmarking analysis helped define what local and international competitors were doing right—and where this port could outshine them, especially in UX design and multilingual accessibility.
Each section of the website was designed with semantic clarity, user intent, and scalability in mind. Performance indicators such as page speed, mobile responsiveness, and keyword density were baked into the planning phase to ensure that the site would perform as well as it looked. Beyond structure, content planning included suggested FAQs, SEO metadata, and page-level messaging to speak directly to specific user concerns—whether it was a global shipping line or a local logistics agent searching for warehousing options.
Brand Strategy for Fintech Startups: A Case Study on Marketing to Gen Z in Vi...
Brand Strategy for Fintech Startups: A Case Study on Marketing to Gen Z in Vi...Odyyc This case study presents a comprehensive look at how a fintech startup in Southeast Asia developed a brand marketing strategy designed to engage a skeptical, digitally native audience. Targeting primarily Gen Z and Millennials in urban markets, the brand sought to redefine the narrative around flexible digital payments by positioning itself not just as a financial tool, but as an aspirational lifestyle partner.
Operating in a market where credit use is culturally sensitive and financial institutions are met with general mistrust, the challenge was to shift perceptions and behaviors through brand positioning that felt modern, empowering, and relatable. The solution was rooted in consumer psychology, emphasizing the emotional journey users take when considering new financial products. From initial skepticism to regular usage, the brand crafted messaging and experiences that aligned with users' lifestyle aspirations while addressing their concerns about spending control, transparency, and value.
The brand identity was built to reflect values such as enjoyment, responsibility, and personal choice. Its tone was fresh and trend-aware, yet grounded enough to offer trust and reassurance. Rather than promoting finance for finance’s sake, the strategy highlighted how the service enabled users to access better products, exclusive deals, and shopping opportunities without overextending themselves. The app’s personality was deliberately balanced—stylish but not flashy, professional yet lighthearted—appealing to users who care about image, convenience, and digital fluency.
Behavioral research played a crucial role. Through customer journey mapping, the team identified distinct stages of emotional resistance and curiosity: users doubted the credibility of 0% interest offers, feared hidden fees, and associated payment systems with debt. These insights informed content and feature positioning that addressed fears directly and moved users toward a sense of empowerment. Each communication touchpoint—from onboarding and tutorials to deal promotions and loyalty programs—was designed to build confidence and comfort.
The brand’s go-to-market strategy was mobile-first and content-driven, leveraging social channels like Facebook, Instagram, and YouTube to seed awareness, reinforce lifestyle positioning, and showcase peer endorsements. Simplicity was a key theme throughout. Signing up required just four steps, deals were easy to access, and the entire user experience was framed around control and clarity. The strategy was also built to scale: with content personalized for user segments ranging from savvy brand loyalists to first-time fintech users, every interaction served as a nudge toward deeper engagement.
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The primary objective was to help the organization express its unique value proposition clearly and credibly across international markets. With solutions deployed in diverse geographic and regulatory environments—from Europe and North America to Asia and the Middle East—the brand needed to rethink its content not just as information but as a strategic asset. The workshop began by analyzing the company/customer relationship: identifying strengths, market segments, user scenarios, and regional values that influence how the technology is perceived. These insights informed how the site’s tone, structure, and messaging should evolve to serve prospects who range from tech-first adopters to hesitant city planners still evaluating driverless technologies.
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A user-first approach was applied to persona development. Realistic behavioral models were crafted for multiple stakeholder types: municipal buyers, private sector logistics operators, technology researchers, and procurement officials in emerging markets. Their needs, fears, and expectations shaped the proposed user journeys—beginning with curiosity, progressing through research, and ending with engagement and advocacy. This journey mapping allowed the content strategy to target each stage of the awareness funnel with the right information and tone.
Content recommendations included SEO-focused templates for landing pages, technical product pages, white papers, and case studies. Structured around clarity and accessibility, these templates aimed to translate complex technologies into digestible, benefit-focused narratives. Emphasis was placed on “Think-Feel-Do” frameworks to ensure each page nudged the user forward with purpose—building trust and highlighting social proof along the way.
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Key Implementation Strategies:
Visual psychology optimization leverages neuroscience principles influencing first impressions. Direct eye contact, professional presentation, and background clarity create subconscious trust indicators.
Advanced keyword architecture ensures algorithmic discovery through strategic placement across profile sections. Primary keywords in headlines, secondary keywords in summaries, semantic integration throughout experiences.
Content strategy alignment transforms static profiles into dynamic engagement platforms. Newsletter integration captures prospect information while delivering immediate value.
What makes Delta 4 Framework different from standard LinkedIn advice?
Focuses on psychological triggers and algorithmic mechanics rather than cosmetic improvements, creating measurable business impact.
How quickly do optimized profiles generate opportunities?
Increased engagement within 30 days, qualified opportunities after 90 days of strategic implementation.
Transform your LinkedIn presence from invisible to irresistible.
Implement these strategies and watch qualified opportunities discover your profile instead of requiring constant prospecting.
Robert C Logel National Sales Director In Dental Healthcare.pptx
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Writing for myself blog by Binisha .pdf
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