Chicago Business Design Thinking Masterclass

Jul 6, 20161 like995 views

This document outlines an agenda for a two-day business design masterclass held in Chicago in June 2016. Day 1 focused on understanding the current business model and generating new options, while Day 2 concentrated on designing value propositions and pitching ideas to leadership. Participants explored tools and frameworks to address challenges, worked in teams, and provided feedback on takeaways. The event was led by several strategy consultants and designers from Business Models Inc. who have experience helping organizations innovate.

BUSINESS
DESIGN THINKING
MASTERCLASS
CHICAGO
JUNE 2016

Chicago Business Design Thinking Masterclass

TURNING
THINKING
INTO
ACTION
DAY 1
DAY 2

LOOKING AT CURRENT
STATE BUSINESS MODELS

AND WHAT PROBLEM(S)
WE ARE LOOKING TO SOLVE

KEY INSIGHTS AND
EXPERIENCES FROM
THE MASTERCLASS

WE PUSHED
YOU AT TIMES
SPARKED RICH
DIALOGUE
YOU GOT
INVENTIVE
WORKED ON
YOUR STORY

VALIDATED THE
MARKETPLACE
REFLECTED
AS A TEAM
DEBATED
TAKEAWAYS
PROVIDED
FEEDBACK

BMC is both
an
understanding
and a design
tool
The value
proposition
designer has
so many
applications
These
tools are
impactful
for sales!
Very
powerful
team
interactions
Helps you
focus and
zero in on a
solution
Intelligent
visual
frameworks
Empathy:
know who
you are
talking to
When pitching
make sure
you
understand
your
audience!
Time
boxing
& pace!
REFLECTIONS
ON THE TWO
DAYS

MATTHEW KELLY
MASTERCLASS LEAD
Ma# is a strategy consultant and business designer. He assists organiza-ons with alignment and clarity
about the current state of their business, compe--on, economic challenges, and vision for the future.
Contact Ma> at ma>hew.kelly@businessmodelsinc.com.
BUSINESS DESIGNER

LESLIE WAINRIGHT
BUSINESS DESIGNER
Leslie is an experienced strategy consultant and business designer. She has been a founding execu-ve
of two cuCng-edge startup companies. AVIA, a healthcare-focused innova-on accelerator and Sg2, a
strategy consul-ng and analy-cs ﬁrm. She has exper-se in how complex organiza-ons build their own
sustainable innova-on competencies. Contact Leslie at leslie.wainwright@businessmodelsinc.com.

CARL ZUHL
BUSINESS DESIGNER
Carl is a strategy consultant and business designer. He works with clients of various sizes at the
enterprise, business, and func-onal levels. His focus is on innova-ve business and strategy design to
translate collabora-ve insights into ac-onable solu-ons. Contact Carl at
carl.zuhl@businessmodelsinc.com.

MARC MCLAUGHLIN
BUSINESS DESIGNER
Marc is an experienced strategy consultant and business designer. He supports
organiza-ons by the use of his bold strategic thinking, crea-ve visual design and prac-cal
implementa-on skills that are ever focused on delivering concrete results. Contact Marc at
marc.mclaughlin@businessmodelsinc.com.

NOAH DAVIES
DESIGNER
Noah is a graphic designer, photographer, web designer, and digital marke>ng guru. He designs
custom canvases, creates visual reports, handles social media, and organizes events. His focus on design
allows for informa-on to be displayed visually in an easy to understand way.
NOAH DAVIES
DESIGNER

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This presentation offers a comprehensive insight into a specialized Face Mask Filter Test Lab dedicated to assessing the filtration performance and safety standards of face masks, including N95, surgical, and cloth masks. It covers key testing parameters such as Bacterial Filtration Efficiency (BFE), Particle Filtration Efficiency (PFE), Differential Pressure (breathability), Fluid Resistance, and Flammability. The lab follows internationally recognized standards like ASTM F2100, EN 14683, and NIOSH N95 criteria. Ideal for PPE manufacturers, healthcare suppliers, and quality certifiers, this facility ensures reliable and regulatory-compliant face mask testing for both mass production and R&D purposes.

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