Why the Kindle Book Programme is HubSpot's coolest (and most underrated) perk!

Bold statement, I know! Considering the perks on offer - unlimited vacation, relocation allowance, education allowance/tuition reimbursement, flexible hours, remote working, etc. - it seems strange to be so gushy about a few free eBooks.

How does the HubSpot Kindle Book Programme work?

It's pretty simple really. Every HubSpotter can order 1 book every two weeks and expense the purchase. The only requirement is that the book in question should help us be a better HubSpotter; so that leaves a lot of room for exploring topics of interest. As with everything we do at HubSpot, it comes down to using good judgement.

My Amazon Kindle Shortlist

I've only recently started becoming a bit more strategic in my approach to getting the most out of Kindle Book Programme. For one, I now have a fortnightly reminder to order my next book and I've started putting together a "wish list" on Amazon.

• Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones (English Edition) Kindle Ausgabe, by James Clear
• Barking Up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong, by Eric Barker
• Choice Factory: 25 Behavioural Biases That Influence What We Buy, by Richard Shotton
• Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too), by David Cancel
• Crushing It!: How Great Entrepreneurs Build Their Business and Influence - and How You Can, Too!, by Gary Vaynerchuk 
• Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue, by Nick Mehta
• Deep Work: Rules for Focused Success in a Distracted World (English Edition) Kindle Ausgabe, by Cal Newport
• Leadership and Self-Deception: Getting out of the Box, by The Arbinger Institute
• Man's Search For Meaning, by Viktor E. Frankl
• The Book of Why: The New Science of Cause and Effect, by Judea Pearl
• The Culture Code: The Secrets of Highly Successful Groups, by Daniel Coyle
• Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals, by Michael Hyatt

What are your must read books?

What books have your read that inspired you, or have been eye-opening, or simply interesting? I'm always keen to learn more about marketing, business strategy and operations, psychology & behaviour, and sociology. All useful topics to keep informed about in my role as Inbound Consultant at HubSpot.