Migrating to a new email platform, like Intuit Mailchimp? Make sure your list is clean first. Here's why: If you upload a list with bad contacts, Mailchimp Omnivore will send you a warning that you can't send emails to anyone on that list until it's fixed. The result? Your email marketing comes to a standstill. To avoid this, MochaBear Marketing's Elizabeth Jacobi suggests companies run their email list through ZeroBounce BEFORE making the transition. When BarCups.com heeded her advice, they removed 13% of bad data before loading anything into Mailchimp. Since platforms charge based on number of contacts, removing obsolete emails resulted in an immediate cost reduction. Once they validated more of their list, email engagement rate increased to 78%. These results underscore the importance of cleaning your list *before* an email platform migration, not after. And it's so easy to do: zerobounce.net
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