Gregor Hufenreuter’s Post

I'm thrilled to announce my new role as Operating Partner at Armira Growth, which is backed by some of the leading family investors and entrepreneurs partnering with growth stage tech companies. In their unique approach to building thriving partnerships, Armira stands out through its commitment to being more than just an investor – they're true entrepreneurial partners focused on sustainable, long-term growth. Their core values - Excellence, Integrity, Respect, Humility, and Passion - align perfectly with my belief that successful Go-To-Market strategies are built on collaborative partnerships, sustainable relationships, and a shared commitment to long-term value creation. What excites me most about joining Armira is collaborating closely with our portfolio companies to build and optimize go-to-market excellence, working side-by-side with leadership teams to: - Co-develop winning growth strategies for sales and marketing tailored to each company's unique market position by orchestrating market expansion initiatives and enhancing customer experience journeys turning customer success into customer advocacy. - Design and implement comprehensive channel strategies to expand market reach and generate new revenue streams through strategic alliances, and creating industry-specific marketplace strategies that positioned platforms as go-to solutions within targeted verticals. - Transform product-led organizations into hybrid GTM models with self-service, high-velocity and/or enterprise sales motions and helping them creating repeatable and scalable sales and marketing engines that deliver consistent results for each segment and industry. - ….and of course a lot more;-) A big "Thank you" goes to Christian Figge and Florian Tappeiner for giving me this opportunity. I'm excited to work alongside my outstanding colleagues Anna Schulte, Tessa Bottenschein, Max Berkemeier, Max Ammon and Pieter Timmerman and many others! You know the drill: Let's join the dance…