From the course: UX Research: Journey Mapping
Join today to access over 24,300 courses taught by industry experts.
The power of journey mapping
From the course: UX Research: Journey Mapping
The power of journey mapping
- Today, an average brand loses 51% of returning customers because of a poor experience during their shopping and buying process. Now, imagine that you knew exactly where these pivotal moments were in your buyer's journey, you sure would fix them, am I right? Good thing because, as it turns out, companies who leverage journey maps are seeing a 54% boost in their marketing ROI and a lot more in employee engagement. Yet, despite the long-term benefits only a tiny sliver of companies are mapping the journeys of their customers. What a huge opportunity for you to create a competitive edge advantage. So, what exactly is a journey map? A journey map is a compact visual of your customers end-to-end journey before, during and after interfacing with your brand. It's a way for your business to make value driven decisions at specific moments in your customers' experience. In other words, it enables you to identify those make or break…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.