From the course: Salesforce Sales Representative Cert Prep

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Objection handling

Objection handling

- [Instructor] So now let's move on to objection handling. So objections, typically they might be seen as a bad thing, but they can really be a good thing for you and your customer. One, they can help you develop a deeper relationship with the customer by handling it appropriately, as well as they can help you clear up any misconceptions that your customer might have about your product. Well, unfortunately, when you're dealing with objections, it may come down to that their objections are standing and that you may need to close, or you may lose this deal, which is really unfortunate. But again, this can be a really good thing, it can help you clear up a contract and help them get the most out of your product. So there are a bunch of different types of objections, and we're going to go through these. So the first one typically is going to be a product or a feature. So it relates to not needing or not being super happy with one specific function or multiple functions of the product. In…

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