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Last updated on Mar 15, 2025
  1. All
  2. Sales
  3. Client Relations

You need to update your clients about a project's setbacks. How can you do it with empathy and clarity?

When you need to update clients about setbacks, it's essential to be transparent while showing understanding of their concerns. Here's how you can do it effectively:

  • Acknowledge the issue: Clearly state what the setback is and why it happened.

  • Show empathy: Express understanding of how this impacts your client and their business.

  • Provide solutions: Offer a plan to address the setback and outline next steps.

How do you handle communicating setbacks with clients? Share your strategies.

Client Relations Client Relations

Client Relations

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Last updated on Mar 15, 2025
  1. All
  2. Sales
  3. Client Relations

You need to update your clients about a project's setbacks. How can you do it with empathy and clarity?

When you need to update clients about setbacks, it's essential to be transparent while showing understanding of their concerns. Here's how you can do it effectively:

  • Acknowledge the issue: Clearly state what the setback is and why it happened.

  • Show empathy: Express understanding of how this impacts your client and their business.

  • Provide solutions: Offer a plan to address the setback and outline next steps.

How do you handle communicating setbacks with clients? Share your strategies.

Add your perspective
Help others by sharing more (125 characters min.)
17 answers
  • Contributor profile photo
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    Shweta Kini

    GTM Strategy & Planning Manager | Driving Strategic Impact & Growth

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    I’d be upfront but thoughtful—no sugarcoating, no vague excuses. I’d start with honesty: “Here’s what happened, here’s why, and here’s what we’re doing to fix it.” Then, I’d focus on solutions, setting clear next steps and realistic timelines. Empathy matters, so I’d acknowledge any impact on them and reassure them that they’re a priority. A personal touch—whether it’s a quick call or a well-crafted email—helps them feel heard, not just informed. The key? Own the setback, communicate proactively, and prove that we’re still the right team for the job.

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    Chris Sanchez

    🚀 I Help Coaches & Consultants build 7-Figure Sales Teams | 📈 Sales Systems & Teams Expert | 📩 DM "Playbook" for the ‘7-Figure Sales Team Playbook’

    (edited)
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    I always ask for permission to share a really 'Challenging Obstacle' that we are up against. "CLIENT NAME, I have a very challenging obstacle that we are facing...is it ok if I'm direct with you?" Yes? Ok... "Here's the setback ______" What this does is, it braces them for impact and lightens the blow. They may be thinking absolute worst-case scenario at first, but they gave you permission to deliver this news so they are braced and ready for impact. Then, when you deliver your setback and it's not the end of the world, it feels manageable. And you can move forward with the solution!

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    3
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    Bryan Blair

    LinkedIn Top Voice | VP @ GQR | MIT AI/ML Certified Executive Recruiter | Built Teams for 100+ Biotech & Pharma Leaders | Getting You the Recognition You Deserve

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    When facing setbacks, I maintain trust through transparency and empathy. The State of Staffing 2025 shows 69% of clients value frequent updates. I communicate clearly about issues without vague language, taking ownership where appropriate and providing specific details about underlying causes. I acknowledge how setbacks impact your goals and validate your concerns. I then pivot to solutions with realistic timelines and contingency options, emphasizing our partnership toward common objectives. I document next steps in follow up notes to keep everyone aligned, building confidence through both clarity and compassion.

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    Muhammad Junaid Ghazali

    GMBPsS | APA | ANZMH | AHC "Empowering Minds and Transforming Lives: Half a Decade of Expert Mental Health Care"

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    Get straight to the point. It's a psychhological pehnomena that people when they are told about a situation directly are more open to understanding the other persons point.

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    Vipin Pandey

    Manager | Empowering High-Impact Teams in US Insurance | AIC | Leadership Mindset Advocate & Content Creator

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    I would also recommend: 1. Timely Communication: Inform clients as soon as possible to maintain trust. 2. Ownership and Accountability: Admit responsibility where necessary and focus on resolving the issue. 3. Positive Framing: Highlight what’s still on track while addressing setbacks. 4. Collaborative Approach: Involve clients in decision-making to align on solutions. 5. Proactive Follow-up: Regular updates ensure clients feel informed and valued.

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    2
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    Linda Amraen, ISHC

    Global Director of Client Services @ BARE International | Customer Success, Hospitality Management

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    Start by investigating the root cause of the issue. Conduct an internal review to identify ways to prevent similar problems in the future and implement the necessary fixes. When you communicate with the client, be sure to include your next steps along with an acknowledgment of the issue and an apology.

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    1
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    Asad Jamil

    Logistics Specialist @ Ozeol.com | Logistics Management

    • Report contribution

    In my experience, be straight forward to the client with strategy and inform them reasons for setback. Rethink and analyse the outcomes on client's persepective and inform them updates inline on the upgradation of the project on the points of failures. It is always advisable to have apology with clients due to undue inconvenience caused. This appraoch will surely keep the client understand and make build long relationship in future.

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    1
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    Kenneth West

    CFO 📊 Automating your business to scale your growth with customized Automation and AI solutions.

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    7 Simple checklist items: Don't over complicate this concept! 1. Be Transparent -Hiding things will make it all worse 2. Identify the issue - Figure out the REAL problem that needs to be solved. 3. Isolate the cause - Dig into causes and continue down the "Why" path until you truly isolate root causation. 4. Present a solution - A problem without a solution is a complaint (or incompetence). 5. Mitigate future risk - Place controls to mitigate/eliminate future occurrence. 6. Generate and apply lessons learned. - Apply lessons learned to future projects to grow from mistakes and set backs.

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    Ugur Yavas

    Product & Business Development Manager

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    Communicating project setbacks requires immediate transparency and genuine empathy. Addressing issues with the right timing while acknowledging their business impact demonstrates respect and maintains trust during difficult conversations. The key is balancing honest explanations with actionable solutions. Presenting a specific recovery plan with clear timelines shifts focus from problems to collaborative resolution. Regular follow-up updates demonstrate commitment and rebuild confidence, often strengthening client relationships more than projects that run perfectly from the start.

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