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Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement.
This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more

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Teil der Serie

MARKETING/SALES/ADV & PROMO
Seitenzahl der Print-Ausgabe

296 Seiten
Sprache

Englisch
Herausgeber

McGraw-Hill Education
Erscheinungstermin

14. Februar 2019
Abmessungen

15.24 x 2.29 x 22.86 cm
ISBN-10

1260453286
ISBN-13

978-1260453287

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“Dave Kerpen is the Steph Curry of social media. I am in awe of (read: insanely jealous of) his marketing genius. Thankfully, Dave spills his secrets in this great book.” –AJ Jacobs, NY Times bestselling author of The Year of Living Biblically and Thanks a Thousand
“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.” –Seth Godin, NY Times bestselling author of This Is Marketing, Poke the Box, and Linchpin
“Likeable Social Media provides unique perspectives and practical advice for businesses that want to stand out in a crowded online space.” –Dorie Clark, author of Stand Out and Entrepreneurial You and adjunct professor at Duke University's Fuqua School of Business
“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and many other social media platforms are nothing short of brilliant.” –Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
“Dave gives you what you need: practical, specific how-to advice to get people talking about you.” –Andy Sernovitz, CEO of SocialMedia.Org and Board.Org
“This book is not simply about using social media - it's about creating a business that's worth talking about. I more than like this book; I recommend this book for anyone who doesn't want to get left behind in the evolving world of marketing.” –John Jantsch, author of Duct Tape Marketing and The Referral Engine

Produktinformation

Herausgeber ‏ : ‎ McGraw-Hill Education
Erscheinungstermin ‏ : ‎ 14. Februar 2019
Auflage ‏ : ‎ Expanded
Sprache ‏ : ‎ Englisch
Seitenzahl der Print-Ausgabe ‏ : ‎ 296 Seiten
ISBN-10 ‏ : ‎ 1260453286
ISBN-13 ‏ : ‎ 978-1260453287
Abmessungen ‏ : ‎ 15.24 x 2.29 x 22.86 cm
Teil der Serie ‏ : ‎ MARKETING/SALES/ADV & PROMO

Amazon Bestseller-Rang: Nr. 2.441.526 in Bücher (Siehe Top 100 in Bücher)
- Nr. 1.509 in Kundenmanagement (Bücher)
- Nr. 1.621 in Branding (Bücher)
- Nr. 1.818 in Existenzgründung im Internet

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141 Sternebewertungen

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Dave Kerpen

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Alle Rezensionen ins Deutsche übersetzen

Mr J D Clay
updated 3rd edition
Bewertet in Großbritannien am 29. November 2019
Verifizierter Kauf

good value for the updated 3rd edition.

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Rezensionen auf Deutsch übersetzen
Eawham
Used for school.
Bewertet in den USA am13. Februar 2025
Verifizierter Kauf
Had some nice points in there. Definitely and okay book for those looking into starting business pages on social media.

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Eawham

Used for school.

Bewertet in den USA am13. Februar 2025
Had some nice points in there. Definitely and okay book for those looking into starting business pages on social media.

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Rezensionen auf Deutsch übersetzen
Irene Yam
5 Reasons why Likable is worth your Money and Time
Bewertet in den USA am29. März 2019
Verifizierter Kauf
Likable is worth the time and money. 1. It’s packed with rich real-world examples and business cases. Not the esoteric ones, but ones everyone can relate to with ease. I think it is extremely important to retain best practices that are taught in the 3rd edition. 2. The refresher in the back of the book. What value. Even if you are using Social daily, I still think it’s worth reading. Personally, it gave me a level set and I was pumped for the next chapters. 3. Most books tell you what to do, but Dave is much more “human” he reminds us to be empathetic, authentic and honest. Yes, there’s more to social, but those are pillars to get your voice out there. 4. After each chapter, Dave calls out 3-4 action items. For me, I can re-use these questions and repurpose to help me solve my needs. 5. Very end of the chapter, there’s a nugget of wisdom, page 181, “what’s your story!” Is the my favorite.

Lastly, as I was reading the book, I grew to trust Dave philosophy and his methodology. (And I am typically a skeptic.) Thanks Dave for being a genuine and helping others fine their authentic voice. Now I want to inspire customers to share their stories!

Weiterlesen

Irene Yam

5 Reasons why Likable is worth your Money and Time

Bewertet in den USA am29. März 2019
Likable is worth the time and money. 1. It’s packed with rich real-world examples and business cases. Not the esoteric ones, but ones everyone can relate to with ease. I think it is extremely important to retain best practices that are taught in the 3rd edition. 2. The refresher in the back of the book. What value. Even if you are using Social daily, I still think it’s worth reading. Personally, it gave me a level set and I was pumped for the next chapters. 3. Most books tell you what to do, but Dave is much more “human” he reminds us to be empathetic, authentic and honest. Yes, there’s more to social, but those are pillars to get your voice out there. 4. After each chapter, Dave calls out 3-4 action items. For me, I can re-use these questions and repurpose to help me solve my needs. 5. Very end of the chapter, there’s a nugget of wisdom, page 181, “what’s your story!” Is the my favorite.

Lastly, as I was reading the book, I grew to trust Dave philosophy and his methodology. (And I am typically a skeptic.) Thanks Dave for being a genuine and helping others fine their authentic voice. Now I want to inspire customers to share their stories!

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Rezensionen auf Deutsch übersetzen
Lisa Jo Barr
Phenomenal book
Bewertet in den USA am7. September 2023
Verifizierter Kauf
Well written and gives you the ins and outs of social media marketing emphasizing the importance of connection. Dave Kerpen is a great writer.

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Rezensionen auf Deutsch übersetzen
Robbie
Great advice
Bewertet in den USA am15. September 2023
Verifizierter Kauf
Great advice for anyone interested in marketing a product, an idea, a blog, a website.

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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on All Social Networks That Matter Taschenbuch – 14. Februar 2019

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Dave Kerpen

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Spitzenrezensionen aus Deutschland

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updated 3rd edition

Used for school.

5 Reasons why Likable is worth your Money and Time

Phenomenal book

Great advice

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Dem Autor folgen

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on All Social Networks That Matter Taschenbuch – 14. Februar 2019

Kaufoptionen und Plus-Produkte

Produktbeschreibungen

Pressestimmen

Buchrückseite

Über den Autor und weitere Mitwirkende

Produktinformation

Informationen zum Autor

Dave Kerpen

Kundenrezensionen

Dieses Produkt bewerten

Bilder in dieser Rezension

Spitzenrezensionen aus Deutschland

Spitzenrezensionen aus anderen Ländern

4,0 von 5 Sternen updated 3rd edition

5,0 von 5 Sternen Used for school.

Used for school.

Bilder in dieser Rezension

5,0 von 5 Sternen 5 Reasons why Likable is worth your Money and Time

5 Reasons why Likable is worth your Money and Time

Bilder in dieser Rezension

5,0 von 5 Sternen Phenomenal book

4,0 von 5 Sternen Great advice

Amazon Advertising

Amazon Music

AbeBooks

Amazon Web Services

Audible

IMDb

Kindle Direct Publishing

Shopbop

Amazon Retourenkauf

ZVAB

Amazon Business

updated 3rd edition

Used for school.

5 Reasons why Likable is worth your Money and Time

Phenomenal book

Great advice