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Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

Describes a methodology for generating leads using social media
Details how to create content offers that increase conversion rates and drive leads from social media
Offers practical advice for incorporating mobile strategies into the marketing mix
Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

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ISBN-10

1118167767
ISBN-13

978-1118167762
Auflage

1.
Herausgeber

Wiley
Erscheinungstermin

22. Dezember 2011
Sprache

Englisch
Abmessungen

15.24 x 2.03 x 23.11 cm
Seitenzahl der Print-Ausgabe

240 Seiten

Alle Details anzeigen

Produktbeschreibungen

Klappentext

Be the best! Drive revenue with proven B2B social media strategies

With social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy-in from the C-suite. The B2B Social Media Book will teach you how to:

Build your own social media lead-generation strategy, based on a simple five-step methodology
Create content for all parts of the B2B social media lead-generation process, from ebooks that rock to tweets that drive traffic
Connect offline lead-generation methods, such as trade shows, with social media tools to amplify lead-generation results
Overcome roadblocks that derail your B2B social media strategies and tactics

Through examples and case studies, along-side proven methodologies, The B2B Social Media Book gives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.

Buchrückseite

Be the best! Drive revenue with proven B2B social media strategies

With social media, it has never been easier to uncover opportunities, engage in conversations, discover new information from trusted sources, and forge new relationships. Kipp Bodnar and Jeffrey L. Cohen, business bloggers, speakers, and marketing thought leaders, unveil the secrets of generating B2B leads using social media. Revenue is the only metric you need to become the superstar of your company and get buy-in from the C-suite. The B2B Social Media Book will teach you how to:

Build your own social media lead-generation strategy, based on a simple five-step methodology
Create content for all parts of the B2B social media lead-generation process, from ebooks that rock to tweets that drive traffic
Connect offline lead-generation methods, such as trade shows, with social media tools to amplify lead-generation results
Overcome roadblocks that derail your B2B social media strategies and tactics

Through examples and case studies, along-side proven methodologies, The B2B Social Media Book gives you the knowledge and tools you need. Connect with customers, increase online leads, and establish a new way of marketing that will make you a marketing superstar.

Produktinformation

Herausgeber ‏ : ‎ Wiley
Erscheinungstermin ‏ : ‎ 22. Dezember 2011
Auflage ‏ : ‎ 1.
Sprache ‏ : ‎ Englisch
Seitenzahl der Print-Ausgabe ‏ : ‎ 240 Seiten
ISBN-10 ‏ : ‎ 1118167767
ISBN-13 ‏ : ‎ 978-1118167762
Abmessungen ‏ : ‎ 15.24 x 2.03 x 23.11 cm

Amazon Bestseller-Rang: Nr. 653.798 in Bücher (Siehe Top 100 in Bücher)
- Nr. 39 in Business to Business
- Nr. 805 in E-Commerce
- Nr. 973 in Online-Marketing

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50 Sternebewertungen

Über die Autoren

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Jeffrey L. Cohen
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Kipp Bodnar
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drchrisasmith
A complete work book
Bewertet in Großbritannien am 10. April 2012
Verifizierter Kauf

A fantastic introduction to driving inbound leads using Social Media. Each Chapter is very clearly written outlining practical steps to take in order to achieve specific objectives. The result is a very easy transition from theory to action. Highly recommended.

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moreno
Valuable reading
Bewertet in Italien am 4. Januar 2013
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Really useful reading. It's rare to find consultants sharing valuable know how in their publications and that's the case. Good value for money.

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M. Clarke
Excellent Book!!
Bewertet in den USA am21. Februar 2012
Verifizierter Kauf
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More was written by Kipp Bodnar, Inbound Marketing Strategist for Hubspot, and Jeffery L. Kohen, Social Strategist at Radian6 a Salesforce Company. I first learned about this book after attending a webinar hosted on Hubspot in regards to this same topic. After hearing them speak I knew that I needed to get my hands on their book, so I downloaded it to my Kindle and dove right in.

The title is self-explanatory but I'd like to use this review to highlight some of my favorite chapters: ( see full review here: [...] )

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Rich
Great Book
Bewertet in Großbritannien am 3. September 2014
Verifizierter Kauf
This was a very good book with some fantastic tips, anyone needing to know where to go next with there business media, this is the book for you!

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Aaron Pearson
A Brave Book
Bewertet in den USA am30. Januar 2012
Verifizierter Kauf
Kipp and Jeffrey have chosen to bravely go right to the heart of the matter: how to apply social media for B2B lead generation. While there's more to social business than business development, it's refreshing to read a book that says it's okay for social media to bring you more leads. It will help us earn the budgets from senior executives to further develop social channels.

The authors correctly note that compelling content is essentially the fuel that makes social media marketing work. They explain how to leverage blogs as central hubs of content to move prospective customers to the all-important Call to Action that leads to positive ROI for social media investments. They also correctly note that reach is underappreciated in B2B. In most B2B segments, we do need online advertising, media relations and other reach-generating tools to introduce new audiences to our content and value propositions.

I would argue there are creative alternatives to corporate blogs that can serve similar purposes, but they're often more expensive and thus more appropriate for larger companies. This approach is a great way to start. I also found the chapter on calculating ROI overly simplistic and I wouldn't necessarily follow all of the authors' rules and guidelines rigidly.

It's also important for readers to understand there are realms of social media program management that are just as important and that are beyond the scope of this book, including customer service and customer relations, employee communications, and corporate reputation management to name a few (think topics like social media crisis management or online customer communities for ideation). In practice, a marketer must collaborate effectively with these parties to thrive in this interconnected world.

But that's not what this book is trying to cover. From tradeshows to Twitter to the mobile Web, Kipp and Jeffrey have given you a crisp tome on bringing real accountability to B2B marketing to generate tangible results in social media. Remember that engagement is a means to an end for a marketer, not an end in itself. This book is a very good guide.

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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Gebundene Ausgabe – 22. Dezember 2011

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Jeffrey L. Cohen

Kipp Bodnar

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A complete work book

Valuable reading

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Den Autoren folgen

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Gebundene Ausgabe – 22. Dezember 2011

Kaufoptionen und Plus-Produkte

Produktbeschreibungen

Klappentext

Buchrückseite

Über den Autor und weitere Mitwirkende

Produktinformation

Über die Autoren

Jeffrey L. Cohen

Kipp Bodnar

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Dieses Produkt bewerten

Bilder in dieser Rezension

Spitzenrezensionen aus Deutschland

Spitzenrezensionen aus anderen Ländern

5,0 von 5 Sternen A complete work book

5,0 von 5 Sternen Valuable reading

5,0 von 5 Sternen Excellent Book!!

4,0 von 5 Sternen Great Book

4,0 von 5 Sternen A Brave Book

Amazon Advertising

Amazon Music

AbeBooks

Amazon Web Services

Audible

IMDb

Kindle Direct Publishing

Shopbop

Amazon Retourenkauf

ZVAB

Amazon Business

A complete work book

Valuable reading

Excellent Book!!

Great Book

A Brave Book