Free Net Promoter Score (NPS) Kit [Calculator + Template]

Take control of your customer loyalty metrics with our complete NPS toolkit. This comprehensive resource includes a ready-to-use NPS calculator that instantly processes survey responses into actionable insights, plus a plug-and-play survey template you can implement today.

  • Easy-to-use NPS calculator with automatic score interpretation

  • Copy-and-paste survey template with best practice questions

  • Distribution strategies for maximum response rates

  • Follow-up recommendations for promoters and detractors

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NPS: The Customer Loyalty Metric That Drives Growth

Discover why leading companies prioritize Net Promoter Score to improve retention, reduce churn, and boost revenue.

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    Higher NPS Correlates With Revenue

    Companies with NPS scores above industry benchmarks report 2x higher growth rates. Measuring and improving your NPS creates a direct path to increased customer lifetime value.

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    Detractors Spread Negative Word-of-Mouth

    Each detractor tells an average of 9-15 people about their negative experience. Identifying and addressing detractor concerns quickly can prevent significant reputation damage.
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    Promoters Drive Referral Business

    Customers who rate you 9-10 are 5x more likely to purchase again and 4x more likely to refer others to your business, reducing acquisition costs.

Complete NPS Toolkit

Everything You Need to Master
Customer Loyalty Measurement

Implementing an effective NPS program shouldn't be complicated. Our comprehensive kit combines two essential tools that work together to simplify the entire process.

The plug-and-play NPS calculator takes the guesswork out of processing survey responses. Simply input your customer ratings, and the spreadsheet automatically calculates your score, categorizes respondents, and provides a clear interpretation of your performance. No formulas or manual calculations required.

Paired with our expertly crafted survey template, you'll have everything needed to launch, measure, and act on customer feedback immediately. The template includes recommended follow-up strategies for both promoters and detractors, helping you close the feedback loop and turn insights into meaningful improvements.

How This NPS Kit Transforms Your Customer Experience Program

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Instant Calculations

Stop wrestling with complex formulas. Our spreadsheet automatically tallies promoters, passives, and detractors, calculating your final NPS score and performance interpretation in real-time.

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Proven Survey Design

Maximize response rates with our field-tested question framework. The template includes the core NPS question plus strategic follow-ups that reveal why customers feel the way they do.

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Implementation Guide

Learn exactly when, how, and where to send your surveys for optimal results. Our distribution tips ensure your NPS program generates actionable insights from day one.

Frequently Asked Questions

The NPS Kit contains two primary components: (1) A plug-and-play NPS calculator spreadsheet that automatically processes survey responses and calculates your score with interpretation guidance, and (2) A complete survey template with core NPS questions, follow-up prompts, and distribution strategies. Both tools are designed to work together but can also be used independently depending on your needs.

The calculator is designed for simplicity. You only need to input three numbers—how many customers rated you 9-10 (promoters), 7-8 (passives), and 0-6 (detractors)—and the spreadsheet automatically calculates your NPS score and provides interpretation. No formulas or manual calculations required, making it accessible for users of all technical levels.

Absolutely! The template provides a proven framework with the essential NPS question and recommended follow-ups, but it's fully customizable. You can add your company name, specific products/services, and additional questions relevant to your business. The distribution tips also include guidance on how to adapt the survey for different customer touchpoints and interactions.RetryClaude can make mistakes. Please double-check responses.

Start measuring what matters with our complete NPS toolkit

Get immediate access to both the calculator and survey template to launch your customer loyalty program today.