10 Facebook Video Ad Examples You’ll Wish You Made

Everyone’s making video ads these days, but let’s be real—most of them are just... there. We’re here to show you 10 Facebook video ad examples that break through the noise, plus some no-nonsense tips to help your videos get noticed and convert. The money is out there, but unless your ads are good enough, it’s just flying straight past you.

Let’s get right into it.

The secret to winning video ads

Before we analyze standout Facebook video ad examples, we need to touch base on the secret to a winning video ad: make it so good that your viewer forgets they’re even looking at an ad in the first place.

While it's true that this is easier said than done, you need to follow a few core rules when creating a Facebook ad.

Optimize for mobile devices

Everyone is scrolling on their phones. According to recent statistics, over 81.8% of Facebook users access the platform on mobile. That’s not a slight majority—it’s almost everyone. So if you don’t build your ads with mobile in mind, you’re waving at your audience from a desktop they’re not using.

Here’s how to make sure your video ads are mobile-ready:

• Go vertical or square – These formats take up more screen space on mobile and naturally pull more attention.
• Keep it short and snappy – Keep your videos 15 seconds or less for impact and skip-proof engagement.
• Design for sound-off viewing – Viewers watch 85% of video ads without sound. Use captions, bold text overlays, or visuals that tell the story without audio.

Get to the point (quickly)

If you want people to see your video ad, you’ve got about 3 seconds to make it happen. That’s not a creative suggestion—it’s Facebook’s advice. With most users scrolling at lightning speed, your ad has to grab attention immediately and deliver the core message before they even think about skipping.

Use the correct video specs for your ad placements

Creating video content takes time, so making one version and blasting it across every Facebook placement is tempting. But here’s the problem: one-size-fits-all doesn’t really fit anywhere.

For example, posting a landscape video to Stories can look awkward, small, and easy to skip, and your beautifully crafted message suddenly feels like an afterthought.

Each placement has its optimal format—Stories and Reels need vertical (9:16), feeds do best with square (1:1), and landscape (16:9) works for in-stream. So, double-check that you’re using the recommended Facebook ad sizes and specs for each placement. 

🛎️ Want to go beyond specs and improve your ad design? Check out our blog on Facebook ad design—it covers everything from in-house vs. outsourcing to best practices that make your ads pop.

The hottest video ad trends

Much like fashion, videos have unique trends that evolve. You must know what’s currently popular to keep your conversion rates up.

Here’s a breakdown of current Facebook video ad trends you need to know about to keep up with what’s cool these days.

1. Short-form ‘TikTok style’ content is here to stay

Thanks to TikTok, bite-sized videos still dominate social media. Platforms like Instagram Reels and YouTube Shorts have embraced the trend, proving that snappy, high-impact content drives engagement. And the numbers back it up:

• Attention spans are shrinking. We’ve gone from an average attention span of 2.5 minutes in 2004 to just 47 seconds today. Unsurprisingly, users want quick, digestible content that delivers value fast.
• 60% of short-form videos are watched for 41% to 80% of their length, showing their power in retaining viewers.

2. AI-powered video ads are gaining popularity

AI Marketing is on the rise, with more brands using AI to create their Facebook video ads from scratch. Generative AI tools now let you whip up entire video ads in minutes, complete with custom visuals, voiceovers, and even AI-generated people delivering your message on camera. You can script, style, and publish them without ever picking up a camera.

Some are already experimenting with AI avatars as spokespeople, product explainers, or UGC-style testimonials. These videos are scalable and editable; with just a few prompts, you can tailor them to different audiences or occasions. That makes high-quality video creation more accessible than ever, even for solo marketers or small teams.

🛎️ Want to explore the tools making this possible? I break down the best AI ad generators in this article, so you can find the one that fits your brand and budget.

3. Captions are still king: 

As mentioned earlier, viewers watch 85% of video ads on mute. That makes captions essential for getting your message across. They improve accessibility for people with hearing impairments or language barriers and help viewers absorb key points more easily.

On top of that, captions increase watch time and retention by an average of 12%, giving your ads an extra edge.

10 top Facebook video ad examples

Now that we’ve covered the basic principles for creating Facebook video ads, we can skip to the good part—some fantastic ad examples.

Single Newsfeed video ad examples

These stand-alone videos hold their own:

1. NerdWallet

Why it works:

Intriguing visual hook - When scrolling through your feed, you’re probably not expecting a dolphin to start dishing out financial advice. But that’s exactly why it works. Finance topics can be dull, and NerdWallet found a way to add a playful twist. It’s a weird visual hook that disrupts the norm and makes you pause. 

DIY: 

Before you say, “Okay, but I don’t have a dolphin-sized budget,” good news—we’re living in AI times. Tools like Edimakor let you create talking animal effects without needing a Pixar-level production team.

2. Tropicfeel

Why it works:
This ad is a masterclass in visual storytelling. Instead of telling you the jacket is versatile, it shows you, in the most dynamic way. The editing taps into a familiar Reels-style trend: seamless transitions between different locations, outfits, and weather conditions. 

It also doesn’t rely on a voiceover or heavy text. The visuals do the talking, making it perfect for sound-off viewing. This is an excellent reminder that you don’t need a massive set or wild props—just clever editing, a strong concept, and knowing your audience’s content style.

DIY:

To recreate something like this, start by studying popular Reels and TikToks—especially creators who nail outfit changes or location-based transitions. Notice how they use quick cuts, camera whips, or simple tricks like jumping or spinning to shift between scenes. These are the same techniques brands borrow to make their products look dynamic and adaptable.

Tools like CapCut and InShot make it easy to trim clips, add smooth transitions, match cuts to music, and even overlay text or effects—all from your phone. They’re packed with creator-friendly features that help you mimic that polished, scroll-worthy style without needing pro editing software.

3. Meta

Why it works:

This one’s from Meta themselves—and honestly, it’s a great reminder of what a strong video ad should look like.

It’s simple, but not boring. You’re instantly dropped into a relatable, real-life scenario, and just like that, you’re seeing exactly how powerful Meta’s AI tools can be. There is no fluff—just a clean visual story that says, “Hey, we’ve got your back, no matter what life throws at you.”

Whether it’s a spontaneous change in plans, a business pivot, or just everyday chaos, the ad clarifies that Meta’s AI fits right in.

DIY:

You can do something similar. Let’s say you’re a personal trainer offering a nutrition program that checks in on your clients. Show a story that feels all too real: someone’s heading to a friend’s BBQ or staring down a buffet at a wedding. They’re stressed—what can they eat without totally wrecking their progress?

Cut to: a nudge from your app or a message from you. “Hey, remember the 80/20 rule—have fun, just plate some protein first.” Or even a quick voice note with a simple hack. Fast-forward: they’re at the party, breezy and in control, grabbing chicken skewers like a boss.

The ad isn’t about flexing your features—it’s about showing how you help real people make confident choices in messy, everyday moments. You’re the calm voice in their ear when they need it most.

GIF ad examples 

When static’s too dull and video is too much, GIFs hit just right 🤌 It’s also a cost-effective ad creation alternative to video.

4. Steve Madden

Why it works:

Steve Madden didn’t create a new campaign or design special edition shoes for Beyoncé’s current Renaissance World Tour—they didn’t need to. Instead, they employed a simple strategy: rounding up their existing silver shoe collection, placing them against a sleek black background, and crafting a GIF ad that taps directly into current cultural momentum.

The ad’s fast-paced cycling effect showcases a variety of shoes—heels, trainers, boots—each with unique names, almost like personalities, to suit every type of woman attending the world tour. 

This ad works because it taps into a major trend without overcomplicating the execution.

DIY:

You don’t need a brand-new campaign to ride a trend. Got red product variants? Group them into a fast-paced GIF for Valentine’s Day. Green ones? Perfect for St. Patrick’s Day. Use what you already have—just make sure the shots feel cohesive (similar lighting, angles, or background). Then stitch them together using a tool like Ezgif, add playful text, and you’ve got a trend-savvy ad that feels fresh without reinventing the wheel.

5. Comrade Berlin

Why it works:

This one’s basically a caffeine shot in GIF form. The ad features a basketball locked in the center of the screen while the ball’s design and background flash rapidly, cycling through different patterns and environments like grassy fields and city landmarks. It feels like they stitched together 100+ images to create this fast-paced loop, and that relentless energy is precisely what makes it unignorable.

But here’s the clever part: the text says, “Pause to see which ball fits you.” It turns the whole thing into a game. Suddenly, you're not just watching—you’re engaging. That one-liner flips passive viewers into active participants, making the ad way more memorable.

DIY:

Start by gathering product shots that show a variety of your products—different colors, patterns, settings, or angles. Think one product, multiple vibes. Then, upload them into a GIF-making tool. The key here is speed: set a fast frame rate so the transitions feel punchy and high-energy, like a flipbook on steroids. You can also add a bold CTA like “Pause to pick yours” to encourage interaction and make it feel more like a challenge than an ad.

Carousel video ad examples 

What's great about carousels is that you can infuse both video and image to tell your story.

6. Biossance

Most unboxing videos show you what it’s like to receive a product, but this one goes a step further. By using a point-of-view (POV) style, it places you in the experience. You're not just watching someone else unbox skincare—you’re the one holding it, opening it, trying it. That subtle shift makes it emotionally resonant. It taps into that satisfying post-purchase moment, giving you a taste of ownership before you even click "add to cart."

The lighting is a character in itself. It’s warm, diffused, and gently wraps the products in a way that feels intentional. The overall effect is soft and relaxing, like a quiet morning with a cup of tea and a fresh skincare routine.

DIY: 

This kind of immersive ad requires very little budget. Let’s say you’re a fishing gear brand. Grab a $10–$20 phone head mount from a retailer like Amazon, and film a simple POV unboxing of your latest reel or tackle kit. Show yourself opening the box, exploring the texture of the gear, assembling it, and maybe even casting it into a pond—all from your perspective. Keep it quiet, minimal, and realistic. The goal is to make the viewer feel like they just bought it and are already out there, fishing.

🛎️ If you’re thinking about trying UGC-style videos, we’ve got an article you’ll love. It breaks down the most popular types, how to make them work for your brand, and includes some standout examples to get you inspired.

7. Bellroy

Why it works:

Let’s say you’re heading out on a road trip, planning a camping weekend, or even just reorganizing your gear for the new season. What kind of ad grabs you in that mindset? Not flashy gimmicks or hype—just something that shows exactly how a product fits into your plans.

That’s where this carousel video ad from Bellroy nails it. Slide one shows a sleek satchel in a clean still. Slide two switches it up with a short, satisfying video showing a roomier backpack in action—zippers unzipping, compartments opening, everything packing neatly. No fluff, no fluffing. Just clear, visual proof that this bag is made for real-life use.

If you’re selling something built for utility, think of rucksacks, tents, jackets, and fridges. Take a note from Bellroy: sometimes, the best move is to keep it simple and let your product do the talking.

DIY: 

Let’s say you’ve got a skincare or haircare brand—your first slide can be a clean, aesthetic shot of the product. Then, follow it up with a video showing it in action: squeeze out the product, apply it to the skin or hair, and highlight the texture, consistency, and color. Let people see what they’re getting.

Have a kitchenware brand? First slide: a gorgeous shot of your knife set. Second: a quick video of someone slicing through a tomato like butter. Selling a tech gadget? Start with a product beauty shot, then show a hands-on demo—tapping, swiping, switching it on.

🛎️ If you like what you see here, don’t miss our complete guide to carousel ads for Facebook—it’s stacked with tips on how to create them and when to use them, plus plenty of swipe-worthy examples. If you love turning your ads into a mini storefront, you’ll definitely want to check out Facebook collection ads as well—they’re like carousels with a built-in shop window.

Stories ad examples

Quick, punchy, and made to stop the swipe—here’s how these brands are owning the vertical screen.

8. Nike

Why it works:

It’s weird. It’s borderline uncomfortable. And that’s precisely why it works. Most people aren’t expecting to see a bare foot on their timeline, let alone want to. But this ad flips that instinct on its head. The unsettling hook pulls you in because it defies the usual polished aesthetic of Nike ads.

As the foot transforms into a trainer, curiosity takes over. The morphing effect isn’t just a visual gimmick—it cleverly communicates that the shoe is built to fit the foot’s natural form. It’s not just stylish; it’s practically anatomical.

DIY:

Sure, the Nike ad is high-end—but there’s a smart takeaway here for smaller brands, too. The magic starts with the first shot.

Say you’re selling headphones with extra bass. Open with an extreme close-up of an ear—so tight you can’t even tell what you’re looking at. It’s subtly pulsing to the beat of a song. Then, slowly zoom out to reveal the full ear as the headphones appear over it. The confusion in the first shot will make people stop mid-scroll. That split second of “Wait, what is that?” is all you need to hook someone before the rest of the story unfolds. You can also add animated text with a tool like Jitter—try a pulsing “FEEL THE BASS” callout that syncs with the beat to amplify your product’s energy.

9. StockX

Why it works:

This one flips the script on what you’d expect from a typical product ad. Instead of hyping the shoes with glowing praise, it delivers the punchline through a breakup. The girl literally throws them at the guy and says, “And take your stupid shoe.” But here’s the twist: that one line says everything.

She’s not calling the shoes stupid because they are—she’s calling them stupid because she knows they’re her boyfriend’s prized possession. It’s petty, it’s dramatic, and it’s real. And that’s what makes it land. The brand doesn’t need to say the shoes are valuable—her reaction tells you everything. Most brands would never dare do that, but that’s exactly why it works.

DIY:

If you’re a skincare or haircare brand, you can have a scene where someone storms out of the bathroom holding an almost-empty bottle, yelling, “I told you to stop using my moisturizer—buy your own!” That petty frustration isn’t just drama—it’s proof the product is so good, other people can’t resist stealing it.

Running a clothing brand? Show a guy begging his girlfriend to stop stealing his clothing. The message is loud and clear—his clothes are so comfy, she’s keeping them for herself.

🛎️ Speaking of clothing brands, if you’ve got one and are thinking about running clothing ads on Facebook, we’ve got a whole article that explains how. We’ve included 10 brilliant examples from brands that got it right, including some standout Facebook video ad examples you can learn from.

10. Allbirds

Why it works:

Allbirds' latest ad is a masterclass in restraint. A single sneaker, placed on a surface, drenched in rain. No voiceover or flashy text—just the rhythmic sound of rainfall. And somehow, it stops you dead in your tracks.

This simplicity serves a dual purpose. First, it’s a direct nod to the shoe’s functionality: rainproof, resilient, unfazed by the elements. But beyond that, it taps into something more profound. The sound of rain is said to have a calming effect, triggering a subconscious pause. In the noisy chaos of social media, where every Story fights for attention, Allbirds does the opposite—it embraces silence.

DIY:

Worried this kind of ad is out of your production budget? Don’t be. You don’t need a studio or a huge team to pull it off. Here’s an insider trick: shoot in natural daylight, place a large mirror just beneath a shallow basin or pool surface, and set the shoe on top. Have someone gently sprinkle water while you record. 

Then, layer in a rain sound effect from sites like Epidemic Sound or Artlist—and boom—cinematic visuals with a team of two and almost zero budget.

More Facebook video ad inspiration in Madgicx’s Ad Library

If those examples got your wheels turning and you’re craving more Facebook video ad examples, don’t worry—I’m not leaving you hanging. The Madgicx Ad Library is the world’s most extensive ad library and is your backstage pass to Meta ads across every format and industry you can imagine. You can filter by platform, aspect ratio, and ad format—even search by specific brands to keep an eye on what your competitors are up to 👀

See something you like? Save it to a labeled board so you can build out your swipe file of inspiration. Whether you’re looking to spark ideas, analyze trends, or just see what’s working out there in the wild, this library gives you the whole picture—and helps you stay organized while you do it.

How much does this backstage pass cost? Just $29/month—with a 7-day FREE TRIAL so you can take a peek before you commit.

Final take

You’ve just gotten a front-row seat to what makes ad creatives pop on Facebook—from scroll and swipe-stopping trends to standout Facebook video ad examples from brands doing it right. You’ve got the toolkit, the inspiration, and the know-how now. So what are you waiting for? The algorithm waits for no one.

It’s time to hit publish on video ads worth watching!