Set up brand voice using AI (BETA)

You can use the AI-powered brand voice tools to tailor generated or written content to your brand's specific voice. The tools will analyze your writing's personality and tone. 

Brand voice is available in English, Spanish, Portuguese, French, German, and Japanese. Once turned on, you can apply it to blogs, case studies, marketing emails, pages, SMS, and social content in their corresponding editor. Brand voice won't automatically be applied to existing content. 

Please note: users in a Pro or Enterprise account can use brand voice, but some features are only accessible with certain subscriptions. You can check what features your subscription has access to in the product and services catalog.

Please note: please avoid sharing any sensitive information in your enabled data inputs for AI features, including your prompts. Admins can configure generative AI features in account management settings. For information on how HubSpot AI uses your data to provide trustworthy AI, with you in control of your data, you can refer to our HubSpot AI Trust FAQs.

Before you get started

Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time, as well as the limitations of the feature and potential consequences of using it. 

Understand requirements

Set up brand voice 

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Account Defaults.
• Click the Branding tab.
• In the Brand kit section, navigate to the Brand voice tab, then click Generate brand voice. 
• In the Upload a writing sample field, you can upload a file, scan existing content, or paste a writing sample that uses your brand voice. The writing sample should be at least 500 words long and contain the beginning, middle and end of your content. To add a sample:
  • To upload a sample, click Upload file, then select the file.
  • To scan a piece of existing content (e.g. blog post, website page, existing files, URLs), click Browse existing content, then in the right panel, select the type of content. Select the [file/page/post] or enter the page URL, then click Add.
  • To paste a sample, click Paste a writing sample, then paste your text.
• Click Next.
• Click the Type of sample dropdown menu and select the type that applies to your writing. If you've selected a blog post or website page, this is set automatically.
• In the Target audience of sample, enter a description of the audience for your content. 

• Click Generate brand voice, then wait for your writing sample to be analyzed. 

• Customize the personality and tone of your brand voice set by the AI tools:
  • To add additional characteristics, click the dropdown menu and select a characteristic.
  • To remove a characteristic, click the X next to its name.
  • You can have up to four characteristics.

• To add additional context about your brand voice, click to expand the Advanced settings section, then enter additional information:

• • Enter your company mission.
  • Enter any Terms to avoid

• • In the Inclusivity section, select the checkbox next to each inclusivity setting you wish to apply to your brand voice. 

• Click Done.

Apply brand voice to posts and pages

You can use your brand voice to rewrite blog and page content in the content editor. Once configured, brand voice will be used for rewrite, expand, and shorten slash commands. 

• Navigate to your content:

  • Website Pages: In your HubSpot account, navigate to Content > Website Pages.
  • Landing Pages: In your HubSpot account, navigate to Content > Landing Pages.
  • Blog: In your HubSpot account, navigate to Content > Blog.

• Hover over a post or page and click Edit. 
• In the content editor, highlight content, then click the artificialIntelligence AI assistant icon and select Apply brand identity. 

• In the right panel, review the rewritten content, then click Replace to replace your current content, Refine to refine it further, or Copy to copy the rewritten content. 

Apply brand voice to case studies

You can use your brand voice to create and rewrite case study content in the case study editor:

• If this is your first time creating a case study:

• • To use AI to create the case study, in the upper right click Start with AI and follow the steps to create the case study.
  • Click Start from scratch to start without AI.

• If you have existing case studies:
  • To use AI to create the case study, in the upper right click Start with AI and follow the steps to create the case study.
  • To use Copilot to help you create a case study:
    • To create a new case study, in the upper right click Create, or to edit an existing case study, click the name of the case study.
    • Use Copilot prompts to update your case study.
• Your brand voice will be incorporated within the AI and Copilot suggestions.

Apply brand voice to marketing emails

You can use your brand voice to rewrite marketing email content in the email editor:

• In your HubSpot account, navigate to Marketing > Email.
• Hover over an email and click Edit. 
• In the content editor, highlight content, then click the artificialIntelligence AI assistant icon and select Apply brand identity. 

• In the right panel, review the rewritten content, then click Replace to replace your current content, Refine to refine it further, or Copy to copy the rewritten content. 

Apply brand voice to social posts

You can use your brand voice to rewrite social posts:

• In your HubSpot account, navigate to Marketing > Social.
• In the top right, click Create social posts. 
• In the sidebar editor, click the Select accounts dropdown menu and select the checkbox next to each social network.
• In the Draft field, enter your text. 
• Highlight the text, click artificialIntelligence Refine and select Apply brand identity. 

• In the right panel, review the rewritten content, then click Replace to replace your current content, Refine to refine it further, or Copy to copy the rewritten content. 

Apply brand voice to SMS messages

If your account has the Marketing SMS Add-On, you can apply brand voice to your SMS messages.

• In your HubSpot account, navigate to Marketing > SMS.
• Hover over a message and click Edit. 
• Highlight the text, click artificialIntelligence Refine and select Apply brand identity. 

• In the right panel, review the rewritten content, then click Replace to replace your current content, Refine to refine it further, or Copy to copy the rewritten content.

Edit or delete your brand voice

Once you've set up your brand voice, you can manage its settings, including personality, tone, and usage, or delete the brand voice to start over.

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Account Defaults.
• Click the Branding tab, then click the dropdown menu and select a brand kit. 
• Click the Brand voice tab.
• To edit the personality or tone, add or remove characteristics.
• To edit additional context for your brand voice, click to expand the Advanced settings section, then edit your Company mission, Terms to avoid, or Inclusivity rules. 
• By default, your brand voice will be used for blog posts, emails, pages, social posts, and SMS messages. To edit your brand voice settings for a channel:
  • Click to expand the Channel-specific settings section.
  • To turn off brand voice for a channel, toggle the switch next to that channel off. 
  • To set a different tone for a channel, select Use a different tone for [channel]. Click the dropdown menu and select up to four characteristics. 

• To delete your brand voice, scroll to the bottom of the page, then click Delete my brand voice. In the dialog box, click Delete to confirm.