Branding doesn’t have to be complex. In fact, some of the most iconic brands are the simplest. Think Apple, Amazon, and FedEx. While their process to get there didn’t happen overnight, it’s possible to make strides fast when you’re crystal clear on the purpose and role of each branding component.
In Branding Made Simple, you’ll find out what makes a brand great, what makes a brand ineffective, and where your brand falls on the spectrum right now.
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In this guide, you’ll discover:
If your branding falls flat or is on point and effective
What makes compelling mission and vision statements
How personality and tone of voice align with your brand
Why core values are core to company and team success
Plus, strong examples of each branding element and more
