Flagship’s Universal Collect protocol provides a unified hit format to send data back to Flagship for reporting purposes. The format of the hit is based on the Google Analytics measurement protocol.
Universal Collect is compatible with both Decision API implementations (for both server-side and client-side applications) and Flagship SDKs.
🚧
Heads Up
In order to see your events in the Flagship reporting interface, the visitor first needs to be assigned to a use case.
Common arguments
There are certain arguments that are required for every hit type. You should get to know them before reading into hit-specific arguments.
These arguments can be sent with any type of hit. Including more data with your hit will yield more actionable reports so you can more clearly identify what works, what doesn't work, and where you can drill down further.
This argument refers to the URL of the page, or the Screen Name of the app, at the moment the hit is sent.
📘
SCREENVIEW hit specificity
For SCREENVIEW, the dl can be equal to any string value.
📘
PAGEVIEW hit specificity
For PAGEVIEW, the value must be a valid URL. Otherwise the hit will be rejected.
Also, our server will compute more information from this URL, such as domain name, path, parameters, etc.
Parameter
Value Type
Default Value
Max Length
Supported hit types
dl
string
None
2048 Bytes
all
Example value: https://abtastylab.com/b0711162425441fb679dc41b98f052ab/
Example usage: dl=https%3A%2F%2Fabtastylab.com%2Fb0711162425441fb679dc41b98f052ab%2F
Current Session Timestamp
Optional for all hit types
This argument indicates when the current session was started in Unix Epoch time.
Parameter
Value Type
Default Value
Max Length
Supported hit types
cst
Integer
None
None
all
Example value: 1522053173006
Example usage: cst=1522053173006
Session Number
Optional for all hit types
This argument indicates the number of sessions the current visitor has logged, including the current session.
Parameter
Value Type
Default Value
Max Length
Supported hit types
sn
Integer
None
None
all
Example value: 6
Example usage: sn=6
Hits
Screenview
This hit should be sent every time the visitor lands on a new screen on your application.
Common argument Type (t) must be set to TRANSACTION
Transaction ID
Required for TRANSACTION hit type and for ITEM hit type when triggered on confirmation page.
Transaction IDtid values must be unique for each transaction.
Parameter
Value Type
Default Value
Max Length
Supported hit types
tid
string
None
500 Bytes
TRANSACTION, ITEM
Example value: OD564
Example usage: tid=OD564
Transaction Affiliation
Required
This argument corresponds to the KPI name you will be able to select inside the Flagship dashboard reporting.
Parameter
Value Type
Default Value
Max Length
Supported hit types
ta
string
None
500 Bytes
TRANSACTION
Example value: Purchase
Example usage: ta=Purchase
Transaction Revenue
Optional
This argument specifies the total revenue associated with a transaction. This value should include any supplementary costs such as shipping or taxes.
Parameter
Value Type
Default Value
Max Length
Supported hit types
tr
float
0
None
TRANSACTION
Example value: 15.47
Example usage: tr=15.47
Transaction Shipping
Optional
This argument specifies the total shipping costs of a transaction.
Parameter
Value Type
Default Value
Max Length
Supported hit types
ts
float
0
None
TRANSACTION
Example value: 3.50
Example usage: ts=3.50
Transaction Tax
Optional
This argument specifies the total tax collected in a transaction.
Parameter
Value Type
Default Value
Max Length
Supported hit types
tt
float
0
None
TRANSACTION
Example value: 2.60
Example usage: tt=2.60
Transaction Currency
Optional
When present, this argument indicates the local currency for all the currency values in a transaction. The value should be a valid ISO 4217 currency code.
Parameter
Value Type
Default Value
Max Length
Supported hit types
tc
string
None
500 Bytes
TRANSACTION
Example value: EUR
Example usage: tc=EUR
Transaction Coupon Code
Optional
This argument refers to the coupon or discount code associated with a transaction.
Parameter
Value Type
Default Value
Max Length
Supported hit types
tcc
string
None
10 Bytes
TRANSACTION
Example value: coupon
Example usage: tcc=coupon
Payment Method
Optional
This argument indicates the payment method used in a transaction.
Parameter
Value Type
Default Value
Max Length
Supported hit types
pm
string
None
10 Bytes
TRANSACTION
Example value: Paypal
Example usage: pm="Paypal"
Shipping Method
Optional
This argument indicates the shipping method used in a transaction.
Parameter
Value Type
Default Value
Max Length
Supported hit types
sm
string
None
10 Bytes
TRANSACTION
Example value: express
Example usage: sm="express"
Item Count Number
Optional
This argument indicates the number of items included in a transaction.
In case you're using Experience Continuity with the Decision API only and you're directly doing POST call to the Universal Collect, you have to pass the cuid parameter corresponding to the authenticated visitorId.
Implementation example
🚧
Make sure that the Experience Continuity option is enabled on the Flagship platform before using those methods.
You can use this tool to help you validate the hits you send to Flagship
Updated 5 months ago
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