Build Smarter with HubSpot APIs: New Postman Flows Workspace

As developers, we often leverage Postman to help test and build solutions. However, there is more to it than testing an API call, creating a runner, or adding tests. With Postman, we’ve recognized the capabilities of their Flow feature and want to share with you how it can be used with HubSpot’s public APIs. 

Today, we’re excited to introduce a new public Postman workspace, explicitly designed for HubSpot developers. This workspace features pre-built flows using HubSpot APIs and is a learning resource and toolkit for developers working with HubSpot’s ecosystem. 

What are Postman Flows?

Postman Flows are a visual tool that allows you to build, test, and deploy API workflows without worrying about infrastructure. Flows enable you to:

• Visually design API workflows by dragging and dropping pre-built blocks that represent different steps to complete a single operation
• Evaluate and process data between API calls 
• Incorporate decision logic and conditional branching
• Test and debug your workflows in real-time

Flows help bridge the gap between technical and non-technical team members, making API workflows more accessible while still giving developers the power and flexibility they need. 

With Postman's AI Agent Builder features, flows also function as an AI orchestrator rather than a full agent. These features enable developers to build something that mimics aspects of an agent. The key distinction between an Agent and a Flow is that the path of a Flow must be pre-defined by a human, meaning a flow cannot fully self-correct or autonomously adjust if something goes wrong. It simply depends on how the flow is defined.

Flows also offer actions that are deployed and run on Postman’s cloud instance. Unlike a regular flow module that must be run manually, external systems can trigger actions. Each deployed action gets a unique cloud-hosted URL, making it accessible as an API endpoint. Actions can process incoming data and return structured responses based on the flow you build. They’re designed as synchronous (completing all tasks before responding) or asynchronous (sending responses before completing all tasks). These are particularly valuable for handling webhooks from external services, integrations with other systems, and powering AI-driven tools.

Why HubSpot’s New Flows Workspace Matters

In today’s API-driven software landscape, developers constantly seek tools that streamline integration processes while maintaining flexibility and control. For businesses building on the HubSpot platform or extending the platform’s functionality, Postman Flows has emerged as a game-changing solution that can address these needs. This powerful tool transforms how developers can work with HubSpot APIs, allowing you to create integrations without writing extensive code while retaining the precision and customization that technical teams require. 

Why This Matters for HubSpot Devs

Flows offers a drag-and-drop interface that opens new possibilities for developers working with HubSpot’s powerful API ecosystem, and here are some reasons why this matters: 

• Simplified integrations: Flows transform a multi-step API workflow from a daunting coding challenge into visual flows, making complex HubSpot integrations more accessible. 

• Faster development: By eliminating boilerplate code and providing preconfigured templates, teams can deliver HubSpot integrations faster without sacrificing quality. 

• Better collaboration: Flows' visual nature creates a common language between technical and non-technical stakeholders, improving understanding across teams. 
• Reduced learning curve: New developers can quickly become productive with HubSpot APIs through the intuitive interface and pre-built templates.

Postman’s recent AI capabilities with Flows provide even more power to developers working with HubSpot APIs. Developers can easily incorporate AI into their integrations using Postman’s AI block, which allows developers to “generate text, images, and JSON data, all from plain text prompts.” This capability dramatically simplifies data processing tasks when working with HubSpot APIs, and it is particularly valuable when needing to transform data between HubSpot and other systems. 

Developers can also prototype and build AI agents in a collaborative environment that can interact with HubSpot APIs, opening new possibilities for automation and intelligent integrations. For example, developers can create an AI-orchestrated flow that autonomously monitors HubSpot activities and engagement and triggers a flow based on business rules you set within your HubSpot account by leveraging Postman actions. 

As we’ve seen, Postman Flows significantly benefits developers. But let’s expand on who else can leverage this tool. Flows's visual nature creates a “common language between technical and non-technical stakeholders,” opening it up to other personas. 

Not Just for Devs

Flows can help less technical users understand integration logic without needing deep technical knowledge. This can aid in project planning, requirement gathering, and communicating with technical and business teams. Flows also automate marketing tasks based on customer engagement, synchronize data between different sales tools, and streamline support ticket creation. By automating these tasks, Flows ensure data consistency, improve team response times, and enhance overall team efficiency, all while aligning with business needs and reducing manual human effort. 

Here are a few ways Postman Flows can assist non-technical users best: 

• Simplified integrations: Users can easily connect different systems, such as HubSpot, with other tools like Zapier, Airtable, etc., without understanding complex APIs. This makes it accessible for those without technical skills to integrate different platforms and automate data movement without a heavy lift. 
• Pre-built templates: Postman and HubSpot provide a range of pre-built templates for common tasks, making it easier for users to get started with automation by simply cloning the template they need and customizing it to their needs. 

• Real-time visualization: Users can see how data flows between different systems in real time without the heavy lifting of creating an application and leveraging expensive resources and time. The visual representation provided by Flows helps others understand the data processes, even if one doesn’t fully grasp the technical details. Then, if needed to expand the Flow further, users can share it with their development teams to better understand the business needs.
• Collaboration: Flows enable collaboration between teams with different technical expertise. Business and non-technical teams can design and refine flows together, relying less on developers, speeding up project timelines, and improving efficiency. 

These benefits for those who don’t identify as developer make the tool accessible to everyone, regardless of their skills or technical background. 

The Future of HubSpot API Integrations

HubSpot’s new workspace for Flows marks the beginning of a broader initiative to simplify and enhance HubSpot API integrations. As we continue to expand and refine this workspace, you can expect to see an increasing number of pre-built flows tailored to a variety of HubSpot use cases, business flows, industry-specific needs, and AI capabilities. Our goal is to provide a rich and diverse set of resources that will help users automate, integrate, and leverage HubSpot capabilities in a way that is more seamless and efficient than before. 

Ongoing Expansion of Use Cases

Our workspace includes a carefully curated set of flows aimed at common integration scenarios. However, we’re not stopping there. Over time, we will be rolling out additional flows to cover broader business needs. Whether you’re looking to integrate HubSpot with another third-party system, automate marketing campaigns, synchronize or manipulate data efficiently across multiple tools, or optimize your sales and support process, our goal is to continuously build and expand our collections. This will allow you to handle a number of scenarios without the need for complex, custom code and applications. 

Integration with new HubSpot Features

As HubSpot continues to evolve and introduce new features, especially around AI-driven capabilities, this workspace will evolve alongside those changes. We’re committed to providing support for HubSpot AI features within our flows. By leveraging Postman’s AI capabilities, we plan to create flows that enable you to seamlessly integrate HubSpot’s AI tools, bringing intelligence and automation into your integrations. 

For example, we may soon offer flows that leverage HubSpot’s AI Agents or other features to trigger automated actions based on user behavior. This will ensure your processes are both smart and responsive, allowing you to take full advantage of HubSpot’s AI-enhanced functionality and tools and drive better results with less effort. 

Expanding Support for Third-Party Integrations

We understand that HubSpot is often part of a larger ecosystem of tools businesses rely on. To that end, we’re actively working on adding third-party integration flow templates to simplify integration processes and ensuring HubSpot works seamlessly alongside the other platforms in your tech stack or business ecosystem. 

Ready to Get Started?

We’re excited to have you begin exploring the HubSpot Flows Workspace and create your custom flows with HubSpot public APIs. Whether you’re a developer looking to make a quick integration or simplify a customer’s process with HubSpot or a sales rep looking to automate your daily workflow, this workspace is designed to be intuitive and user-friendly. 

Getting Started is Simple

Here’s a quick demonstration of how a flow looks and works on HubSpot’s new workspace: 

• Navigate to the Workspace: Start by visiting HubSpot’s Flow Workspace, where you can view a collection of pre-built flows tailored for various HubSpot use cases. 
• Clone a Flow: Browse through the various flows available in the workspace. Once you find one that suits your needs, simply clone the flow into your own Postman workspace. Each flow is designed with a specific use case, such as automating marketing tasks, syncing sales data, or integrating with customer support tools. 

• Review the Collection and Environment: Each flow comes with an associated environment and Postman collection with clear instructions on how to set it up and run it. To leverage the flow to your specific HubSpot instance, the environment contains variables you can customize, such as access tokens or HubSpot account details. 

• Run and Test the Flow: Once you’ve cloned the flow and configured the necessary details, you can run it directly in Postman. The visual interface makes it easy to track the flow’s progress, debug any errors, or adjust the flow as needed. 

• Customize the Flow: You can modify the flow to meet your specific needs and requirements. Postman’s drag-and-drop interface allows you to add, remove, or rearrange the steps in a flow. You can also incorporate additional integrations, blocks, or customize actions based on your business rules and tooling.
• Learn and Experiment: As you begin experimenting with flows, explore the documentation provided within the workspace and on HubSpot’s API documentation and HubSpot's Public API Workspace. This will help you understand the different API endpoints and how they work so that you can create an even more customized solution.

As this workspace grows, you’ll have access to even more tools, templates, and resources to ensure you can always build the right solution for your HubSpot integrations. Join us as we make integrations simpler, faster, and more accessible for everyone, whether you’re a developer building on HubSpot or a business owner using HubSpot.