Google Search's guidance on using generative AI content on your website

Generative AI can be particularly useful when researching a topic, and to add structure to original content. However, using generative AI tools or other similar tools to generate many pages without adding value for users may violate Google's spam policy on scaled content abuse. If you're using generative AI content on your website, make sure your work meets the standards of the Search Essentials and our spam policies.

You might find value in looking at the Search Quality Raters guidelines on how to evaluate both scaled content abuse (section 4.6.5) and main content created with little to no effort, little to no originality, and little to no added value (section 4.6.6). These guidelines are not a guide to ranking first in Google; they're used by our search raters to help evaluate the performance of our various search ranking systems, and their ratings don't directly influence ranking.

Focus on accuracy, quality, and relevance

When creating content for the web, focus on accuracy, quality, and relevance, especially when automatically generating the content. This includes metadata like