Privacy strategies

For key considerations when preparing your app for Google Play and Android privacy changes, see Privacy strategies for Android.

For iOS privacy changes, check out Privacy strategies for iOS.

Enable SKAdNetwork to track conversions

Prerequisites: Google Mobile Ads Unity Plugin 5.4.0 or higher

The Google Mobile Ads SDK supports conversion tracking using Apple's SKAdNetwork, which lets Google and participating third-party buyers attribute an app install even when the IDFA is not available.

To enable this capability, update the SKAdNetworkItems key with an additional dictionary that defines Google and participating third-party buyers' SKAdNetworkIdentifier values in your GoogleMobileAdsSKAdNetworkItems.xml.

The snippet below includes Google (cstr6suwn9.skadnetwork) and select additional buyer SKAdNetwork identifiers that have been provided to Google. Google is committed to updating this list to include additional buyers and to working with the industry on solutions to share SKAdNetworkIdentifier values more broadly. This page contains the latest updates.


  cstr6suwn9.skadnetwork
  4fzdc2evr5.skadnetwork
  2fnua5tdw4.skadnetwork
  ydx93a7ass.skadnetwork
  p78axxw29g.skadnetwork
  v72qych5uu.skadnetwork
  ludvb6z3bs.skadnetwork
  cp8zw746q7.skadnetwork
  3sh42y64q3.skadnetwork
  c6k4g5qg8m.skadnetwork
  s39g8k73mm.skadnetwork
  3qy4746246.skadnetwork
  f38h382jlk.skadnetwork
  hs6bdukanm.skadnetwork
  mlmmfzh3r3.skadnetwork
  v4nxqhlyqp.skadnetwork
  wzmmz9fp6w.skadnetwork
  su67r6k2v3.skadnetwork
  yclnxrl5pm.skadnetwork
  t38b2kh725.skadnetwork
  7ug5zh24hu.skadnetwork
  gta9lk7p23.skadnetwork
  vutu7akeur.skadnetwork
  y5ghdn5j9k.skadnetwork
  v9wttpbfk9.skadnetwork
  n38lu8286q.skadnetwork
  47vhws6wlr.skadnetwork
  kbd757ywx3.skadnetwork
  9t245vhmpl.skadnetwork
  a2p9lx4jpn.skadnetwork
  22mmun2rn5.skadnetwork
  44jx6755aq.skadnetwork
  k674qkevps.skadnetwork
  4468km3ulz.skadnetwork
  2u9pt9hc89.skadnetwork
  8s468mfl3y.skadnetwork
  klf5c3l5u5.skadnetwork
  ppxm28t8ap.skadnetwork
  kbmxgpxpgc.skadnetwork
  uw77j35x4d.skadnetwork
  578prtvx9j.skadnetwork
  4dzt52r2t5.skadnetwork
  tl55sbb4fm.skadnetwork
  c3frkrj4fj.skadnetwork
  e5fvkxwrpn.skadnetwork
  8c4e2ghe7u.skadnetwork
  3rd42ekr43.skadnetwork
  97r2b46745.skadnetwork
  3qcr597p9d.skadnetwork

Request App Tracking Transparency authorization

Prerequisites: Google Mobile Ads Unity Plugin 5.4.0 or higher

If you're not using the UMP SDK, the rest of this section shows you how to implement the OS-level ATT authorization request manually. To display the app tracking transparency (ATT) authorization request for accessing the IDFA, use Unity's iOS 14 Advertising Support package.

Publisher first-party ID, formerly known as same app key

Prerequisites: Google Mobile Ads Unity Plugin 6.1.0 or higher

The Google Mobile Ads Unity Plugin introduced Publisher first-party ID, formerly known as same app key to help you deliver more relevant and personalized ads by using data collected from your apps.

Publisher first-party ID is enabled by default, but you can disable it using the following method.

public void Start()
{
    // Disables Publisher first-party ID, formerly known as same app key.
    RequestConfiguration requestConfiguration = new RequestConfiguration
    {
        PublisherFirstPartyIdEnabled = false
    };
    MobileAds.SetRequestConfiguration(requestConfiguration);

    // Initialize the Google Mobile Ads SDK.
    MobileAds.Initialize(HandleInitCompleteAction);
}