Troubleshoot privacy settings

As part of Publisher integration with the IAB Europe TCF, use ad inspector to view the following privacy signals in the ad request:

  • GDPR applies: IABTCF_gdprApplies
  • AC string: IABTCF_AddtlConsent
  • TC string: IABTCF_TCString

Prerequisites

Before you continue, do the following:

  • Complete all items in the initial Prerequisites to create an AdMob account, set your test device, initialize Google Mobile Ads SDK, and install the latest version.
  • Launch ad inspector.

Ad inspector provides you information about your consent management platform (CMP), such as the name of the CMP and the ID, through the Privacy tab. The Privacy tab displays your CMP information through Consent Management Platform (CMP) , and a list of missing ad partners in the Ad partners page.

Review CMP information

Consent Management Platform (CMP) displays the following information:

Details Description
CMP The name of the CMP.
CMP ID The ID of the CMP.
CMP Version The CMP version that collects user consent.

Ad inspector Consent Management Platform details

Analyze missing ad partners

If you've configured an ad partner in mediation, but not in the CMP, ad inspector warns you of missing ad partners through the Ad partners page. The Ad partners page displays a list of missing ad partners not configured in your CMP and not present in the TC/AC string. When testing, you must consent to all ad partners. For more details, see Adding ad partners to published European regulations messages.

To access the Ad partners page, click View ad partners in Consent Management Platform (CMP). For more details, see Review CMP information.

Ad inspector Ad partners page

For each ad partner, you see the following labels:

Label Description
Missing An ad partner configured in mediation, but not in the TC/AC string.
IAB only An IAB-approved ad partner. For more details, see GDPR IAB support.

Export missing ad partners list

You can export and share a list of missing ad partners to troubleshoot and support your CMP configuration.

To export a list of missing ad partners, do the following:

  1. Click share Share.
  2. Select your preferred extension. For example, Notes.

View privacy signals and status

After you load an ad or request a test ad, complete the following steps to view privacy signals and status:

  1. Tap your preferred request in SDK request log.
  2. Select Privacy signals:

    Privacy signals displays the privacy signals in the ad request:

To learn more about the AC string, see Google's Additional Consent technical specification. For consent details in the TC string, such as the CMP ID and the IAB consented vendor list, click Decode. IAB GPP Encoder / Decoder opens. If you see errors, follow Understand privacy issues.