Overview of reporting tools

App Store Connect provides the following reporting tools to help you measure the performance of your apps and in-app purchases on the App Store.

App Analytics

App Analytics lets you measure user engagement, marketing campaigns, and monetization for your apps and in-app purchases distributed on the App Store. You can use App Analytics to:

Find out which sources drive the most traffic to your app’s product page.
Calculate conversion rate (the number of people who view your app’s product page to total downloads and pre-orders of your app).
Find out which countries or regions have the most engaged users by sessions and proceeds per paying user.
Compare your app’s performance to the performance of similar apps so you can put your performance into context.
Find out which App Clips are successful at driving first-time app downloads.
View how many users have pre-ordered your app.
Compare the performance of different product page treatments.
Download data for your apps in bulk, including data about App Store engagement, app usage, and commerce.

App Analytics provides app developers with usage data collected from users who have agreed in to share their diagnostics on devices running iOS 8 and later, macOS 11 and later, tvOS 9 and later, and visionOS 1 and later. To protect user privacy, App Analytics only shows data after a certain number of data points are available. App Analytics doesn’t include data from watchOS.

Sales and Trends

Sales and Trends provides next-day data on App Store sales and app units, enabling you to assess the performance of your free or paid apps across iOS, macOS, tvOS, and visionOS, including any in-app purchases. Data in Sales and Trends is recorded when a customer initiates a transaction on the App Store. Sales data for iMessage apps and sticker packs is included in the data for the containing iOS app.

View top apps or in-app purchases and their contribution to your overall business.
If you offer auto-renewable subscriptions, view subscriptions data on the summary, retention, state, and event pages to gain quick insight into the performance of your subscription business.
View units, proceeds, sales and pre-orders with options to filter data by selected time period, app, subscription, and country or region.
Download and view reports in order to further analyze the performance of your app or subscriptions.

Note: After transferring your app, you’ll retain access to sales data for transactions that occurred before the transfer. However, you won’t be able to view sales data for transactions that occur after the transfer is complete.

Payments and Financial Reports

Payments and Financial Reports provides information on final payments made to you, based on settled transactions and finalized proceeds, according to the Apple fiscal calendar. Financial reports include only paid transactions from the App Store, where payment has been collected from the customer. (For more details, review the Paid Apps Agreement.) You can opt in to receive email alerts notifying you when financial reports are available for download in App Store Connect.

Learn about receiving payments from Apple.

Automating reports

You can automate downloads of your Sales and Trends, App Analytics, and Financial Reports with the App Store Connect API.