Crystal King

Senior Professor @ HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy, focusing on social media and AI strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies, and Sybase. She has taught classes in writing, creativity, and social media at Harvard Extension School, Boston University, Mass College of Art, and UMass Boston. Crystal holds an M.A. in Critical and Creative Thinking from UMass Boston. She is also a novelist, and her latest book, IN THE GARDEN OF MONSTERS, is available in bookstores both on and offline.

Speaker Sessions

AI Prompting for Marketing Excellence
Ready to move beyond basic AI requests? In this hands-on lab, you'll write, test, and refine prompts that deliver marketing gold instead of generic fluff. Through interactive exercises using both HubSpot's AI tools and external platforms, you'll learn about and practice iterative prompting methods to refine outputs until they're publication-ready, ensuring your work is always slick, never slop. Bring your laptop and real marketing challenges—leave with the skills and techniques to consistently create AI prompts that think like your best marketing strategist rather than just a content machine.
- Crystal King,
- Luis Azuaje

Crystal King

Speaker Sessions

AI Prompting for Marketing Excellence