Pete Christothoulou

CEO @ Omada.ai

Pete Christothoulou is a three-time tech founder and CEO. At Omada.ai, he’s building the first AI Marketing Team for small businesses. Previously, he was Co-Founder and CEO at Xembly, where he pioneered the first AI Chief of Staff, and at Marchex, where he built the first full-service marketing platform for SMBs, took it public, and scaled it to 50,000+ SMBs globally. Across ventures, Pete builds AI platforms that anticipate where the world is headed—and help businesses get there first.

Speaker Sessions

Beyond Automation: The Human Layer of AI
AI tools over-index on intelligence but under-index on relatability, leaving SMBs behind. While enterprise AI assumes technical expertise, small businesses need "Do It For Me" (DIFM) systems that act like proactive teammates, not assistants. The future of AI isn't asking "What do you want?" but saying "Here's what I did—want to tweak it?" Success requires emotionally intelligent, context-aware tools that feel familiar and trustworthy to non-technical users who want AI that works with them, not for them.
- Pete Christothoulou

Pete Christothoulou

Speaker Sessions

Beyond Automation: The Human Layer of AI