JUST RELEASED | IAB Gaming Ad Formats Framework

Today, 84% of U.S. internet users aged 16–64 identify as gamers. Among Gen Z and Gen Alpha, that number jumps to 90–95%—underscoring gaming’s critical role in modern media consumption. As brands increasingly turn to gaming to reach and engage audiences, understanding the full spectrum of advertising opportunities within gaming environments has become essential. IAB’s Gaming … Continued

AI Takes the Wheel | 4 Trends Redefine Shopping

By late 2025, AI’s influence on commerce will be pronounced, reshaping key aspects of how products are discovered, evaluated, and purchased. It is more difficult than ever to keep up with the evolving shopping landscape, in large part because of the impact AI is beginning to have. The rise of personalized AI agents, autonomous purchasing … Continued

Take 30% Off! Register for Digital Fundamentals Training

Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem. The comprehensive training empowers attendees … Continued

IAB General Terms & Conditions: Public Comment Open Until July 21, 2025

A Critical Step Toward Standardized, Scalable, and Flexible Advertising Agreements The Interactive Advertising Bureau (IAB) is seeking public comment on the General Terms for Advertising Agreements, a baseline set of contractual terms that, when used with the forthcoming transaction addenda, will establish a consistent set of terms that can be leveraged across all types of … Continued

NEW: Measuring the Digital Economy

New IAB Research: The Digital Economy Surges to $4.9 Trillion, Supporting 28.4 Million Jobs Nationwide Interactive Advertising Bureau (IAB) is proud to release the fifth edition of its long-running economic research series, Measuring the Digital Economy: Advertising, Content, Commerce, and Innovation. This landmark report—published about every four years—offers a comprehensive view of how the internet … Continued

IAB and IAB Tech Lab in Cannes

We’re excited to support our members and industry partners during the Cannes Lions Festival of Creativity 2025. Join us to network, discover the latest innovations and discuss inspiring topics. We look forward to connecting with you in Cannes! IAB and IAB Tech Lab Executives in Cannes Please reach out to discuss your Cannes initiatives or … Continued

2025 IAB Video Leadership Summit

The IAB Video Leadership Summit brings together over 100 exclusive executives from across the digital video ecosystem to shape the future of CTV and digital video. This year’s “Driving to Outcomes” theme will explore shifting from traditional metrics to business-driven KPIs, balancing quality and cost, and how AI can accelerate outcomes. Attendees will collaborate on … Continued

2025 IAB Measurement Leadership Summit

The IAB Measurement Leadership Summit brings together over 100 invite-only data and measurement executives from across the advertising ecosystem. This year’s “Driving to Outcomes” theme will cover modernizing MMM, the intersection of privacy, AI, and first-party data, and cross-channel attribution, outcomes, and incrementality. Attendees will gain valuable insights through panels and breakout sessions, ensuring they’re … Continued