Jay Schwedelson

Founder and CEO @ GURU Media Hub, SubjectLine.com Outcome Media

Jay Schwedelson is one of the top marketing experts in the U.S. Jay is Founder of SubjectLine.com, the leading free subject-line rating tool, ranked top 1% of all websites worldwide. Jay is the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract 50,000 attendees annually. His podcast, “Do This, Not That!: For Marketers,” has been ranked #1 out of 50,000 marketing podcasts in U.S. His agency, Outcome Media, executes 40,000 marketing campaigns annually for many of the world’s most iconic brands.

Speaker Sessions

Featured
Best Practices Are Garbage: In Marketing and Life
You’ve been lied to. Best practices aren’t just outdated—they’re actively holding you back. They tell you what not to do, making you believe you can’t or shouldn’t try certain things. So, you don’t. And that’s exactly why you’re missing out. This session is a wake-up call. We’re flipping the script on marketing and life, exposing why the opposite of many so-called best practices is actually best. Expect instant, high-impact marketing tactics you should’ve been using yesterday—plus a mindset shift that will change how you approach your career, business growth, and everyday life.
- Jay Schwedelson
NEW: Email Marketing: Test This, Not That-What’s Working Now
New Email Marketing tactics, tests, and pitfalls to avoid! This session is fast, tactical, and packed with email strategies you haven’t tried yet. We’re busting myths and giving you immediately usable takeaways to boost opens, clicks, and conversions. We ran the tests so you don’t have to—this session will rip through what actually works now!
- Jay Schwedelson
Teardown Live! Data Pitfalls, Fixes, and Hidden Gems
In this no-holds-barred session, we'll perform live teardowns of attendee-submitted data challenges, revealing hidden opportunities and dangerous pitfalls. You'll witness real-time critiques backed by analytics and leave with actionable strategies to immediately improve list health, engagement, and conversions. Perfect for anyone who needs efficient solutions to complex data problems and wants to drive measurable results without wasting resources on ineffective tactics. Bring your challenges—we'll transform them into growth opportunities. 🚨
- Jay Schwedelson,
- Brian Minick

Jay Schwedelson

Speaker Sessions

Best Practices Are Garbage: In Marketing and Life

NEW: Email Marketing: Test This, Not That-What’s Working Now

Teardown Live! Data Pitfalls, Fixes, and Hidden Gems