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Select platform: Android iOS Unity Flutter

This guide is for publishers who want to monetize an iOS app with AdMob and aren't using Firebase. If you plan to include Firebase in your app (or you're considering it), see the AdMob with Firebase version of this guide instead.

Integrating the Google Mobile Ads SDK into an app is the first step toward displaying ads and earning revenue. Once you've integrated the SDK, you can proceed to implement one or more of the supported ad formats.

Prerequisites

Use Xcode 16.0 or higher
Target iOS 12.0 or higher

Recommended: Create an AdMob account and register an app.

Import the Mobile Ads SDK

Use one of the following methods to import the Google Mobile Ads SDK.

Swift Package Manager

To add a package dependency to your project, follow these steps:

In Xcode, install the Google Mobile Ads Swift Package by navigating to File > Add Package Dependencies....
In the prompt that appears, search for the Google Mobile Ads Swift Package GitHub repository:
```
https://github.com/googleads/swift-package-manager-google-mobile-ads.git
```
Select the version of the Google Mobile Ads Swift Package you want to use. For new projects, we recommend using the Up to Next Major Version.

CocoaPods

Before you continue, review Using CocoaPods for information on creating and using Podfiles.

To use CocoaPods, follow these steps:

Open your project's Podfile and add this line to your app's target build configuration:
```
pod 'Google-Mobile-Ads-SDK'
```
In a terminal, run:
```
pod install --repo-update
```

Manual download

Download the Google Mobile Ads SDK and Embed & Sign the following frameworks into your Xcode project:
- GoogleMobileAds.xcframework
- UserMessagingPlatform.xcframework
In your project's build settings:
- Add the /usr/lib/swift path to Runpath Search Paths.
- Add the -ObjC linker flag to Other Linker Flags.

Update your Info.plist

Update your app's Info.plist file to add two keys:

A GADApplicationIdentifier key with a string value of your AdMob app ID found in the AdMob UI.
A SKAdNetworkItems key with SKAdNetworkIdentifier values for Google (cstr6suwn9.skadnetwork) and select third-party buyers who have provided these values to Google.

Complete snippet

>GADApplicationIdentifier

SAMPLE_APP_ID
SKAdNetworkItems

  
    SKAdNetworkIdentifier
    cstr6suwn9.skadnetwork
  
  
    SKAdNetworkIdentifier
    4fzdc2evr5.skadnetwork
  
  
    SKAdNetworkIdentifier
    2fnua5tdw4.skadnetwork
  
  
    SKAdNetworkIdentifier
    ydx93a7ass.skadnetwork
  
  
    SKAdNetworkIdentifier
    p78axxw29g.skadnetwork
  
  
    SKAdNetworkIdentifier
    v72qych5uu.skadnetwork
  
  
    SKAdNetworkIdentifier
    ludvb6z3bs.skadnetwork
  
  
    SKAdNetworkIdentifier
    cp8zw746q7.skadnetwork
  
  
    SKAdNetworkIdentifier
    3sh42y64q3.skadnetwork
  
  
    SKAdNetworkIdentifier
    c6k4g5qg8m.skadnetwork
  
  
    SKAdNetworkIdentifier
    s39g8k73mm.skadnetwork
  
  
    SKAdNetworkIdentifier
    3qy4746246.skadnetwork
  
  
    SKAdNetworkIdentifier
    f38h382jlk.skadnetwork
  
  
    SKAdNetworkIdentifier
    hs6bdukanm.skadnetwork
  
  
    SKAdNetworkIdentifier
    mlmmfzh3r3.skadnetwork
  
  
    SKAdNetworkIdentifier
    v4nxqhlyqp.skadnetwork
  
  
    SKAdNetworkIdentifier
    wzmmz9fp6w.skadnetwork
  
  
    SKAdNetworkIdentifier
    su67r6k2v3.skadnetwork
  
  
    SKAdNetworkIdentifier
    yclnxrl5pm.skadnetwork
  
  
    SKAdNetworkIdentifier
    t38b2kh725.skadnetwork
  
  
    SKAdNetworkIdentifier
    7ug5zh24hu.skadnetwork
  
  
    SKAdNetworkIdentifier
    gta9lk7p23.skadnetwork
  
  
    SKAdNetworkIdentifier
    vutu7akeur.skadnetwork
  
  
    SKAdNetworkIdentifier
    y5ghdn5j9k.skadnetwork
  
  
    SKAdNetworkIdentifier
    v9wttpbfk9.skadnetwork
  
  
    SKAdNetworkIdentifier
    n38lu8286q.skadnetwork
  
  
    SKAdNetworkIdentifier
    47vhws6wlr.skadnetwork
  
  
    SKAdNetworkIdentifier
    kbd757ywx3.skadnetwork
  
  
    SKAdNetworkIdentifier
    9t245vhmpl.skadnetwork
  
  
    SKAdNetworkIdentifier
    a2p9lx4jpn.skadnetwork
  
  
    SKAdNetworkIdentifier
    22mmun2rn5.skadnetwork
  
  
    SKAdNetworkIdentifier
    44jx6755aq.skadnetwork
  
  
    SKAdNetworkIdentifier
    k674qkevps.skadnetwork
  
  
    SKAdNetworkIdentifier
    4468km3ulz.skadnetwork
  
  
    SKAdNetworkIdentifier
    2u9pt9hc89.skadnetwork
  
  
    SKAdNetworkIdentifier
    8s468mfl3y.skadnetwork
  
  
    SKAdNetworkIdentifier
    klf5c3l5u5.skadnetwork
  
  
    SKAdNetworkIdentifier
    ppxm28t8ap.skadnetwork
  
  
    SKAdNetworkIdentifier
    kbmxgpxpgc.skadnetwork
  
  
    SKAdNetworkIdentifier
    uw77j35x4d.skadnetwork
  
  
    SKAdNetworkIdentifier
    578prtvx9j.skadnetwork
  
  
    SKAdNetworkIdentifier
    4dzt52r2t5.skadnetwork
  
  
    SKAdNetworkIdentifier
    tl55sbb4fm.skadnetwork
  
  
    SKAdNetworkIdentifier
    c3frkrj4fj.skadnetwork
  
  
    SKAdNetworkIdentifier
    e5fvkxwrpn.skadnetwork
  
  
    SKAdNetworkIdentifier
    8c4e2ghe7u.skadnetwork
  
  
    SKAdNetworkIdentifier
    3rd42ekr43.skadnetwork
  
  
    SKAdNetworkIdentifier
    97r2b46745.skadnetwork
  
  
    SKAdNetworkIdentifier
    3qcr597p9d.skadnetwork

Replace SAMPLE_APP_ID with your AdMob app ID. While testing, use the sample app ID shown in the previous example.

If you haven't created an AdMob account and registered an app yet, now's a great time to do so.

Initialize the Mobile Ads SDK

Before loading ads, call the start() method on the GADMobileAds.sharedInstance, which initializes the SDK and calls back a completion handler once initialization is complete (or after a 30-second timeout). Call start() as early as possible.

Swift

// Initialize the Google Mobile Ads SDK.
MobileAds.shared.start()ViewController.swift

SwiftUI

// Initialize the Google Mobile Ads SDK.
MobileAds.shared.start()GoogleMobileAdsConsentManager.swift

Objective-C

// Initialize the Google Mobile Ads SDK.
[GADMobileAds.sharedInstance startWithCompletionHandler:nil];ViewController.m

Select an ad format

The Mobile Ads SDK is now imported and initialized, and you're ready to implement an ad. AdMob offers a number of different ad formats, so you can choose the one that best fits your app's user experience.

Banner ad units display rectangular ads that occupy a portion of an app's layout. They can refresh automatically after a set period of time. This means users view a new ad at regular intervals, even if they stay on the same screen in your app. They're also the simplest ad format to implement.

Implement banner ads

Interstitial

Interstitial ad units show full-page ads in your app. Place them at natural breaks and transitions in your app's interface, such as after level completion in a gaming app.

Implement interstitial ads

Native

Native ads are ads where you can customize the way assets such as headlines and calls to action are presented in your apps. By styling the ad yourself, you can create a natural, unobtrusive ad presentations that can add to a rich user experience.

Implement native ads

Rewarded

Rewarded ad units enable users to play games, take surveys, or watch videos to earn in-app rewards, such as coins, extra lives, or points. You can set different rewards for different ad units, and specify the reward values and items the user received.

Implement rewarded ads

Rewarded interstitial

Rewarded interstitial is a new type of incentivized ad format that lets you offer rewards, such as coins or extra lives, for ads that appear automatically during natural app transitions.

Unlike rewarded ads, users aren't required to opt in to view a rewarded interstitial.

Instead of the opt-in prompt in rewarded ads, rewarded interstitials require an intro screen that announces the reward and gives users a chance to opt out if they want to do so.

Implement rewarded interstitial ads

App open

App open is an ad format that appears when users open or switch back to your app. The ad overlays the loading screen.

Implement app open ads